How to Write Winning Headlines – and Subject Lines, Too

Posted by on May 3, 2017

You see a headline on a news page: Facebook Admits Fault Over Children Ad Sales Tactics. You continue to scroll and on another page of the same site you see the following headline: Facebook Handed Over Data on ‘Insecure’ and ‘Overwhelmed’ Teenagers to Advertisers. If you didn’t click on the first headline, perhaps you were more…

Three Reasons You Could be Driving Away Top Candidates (…and how to fix it)

Posted by on April 10, 2017

  It’s no secret you only get one chance to make a first impression during the hiring process, but when competition for top talent is high, many employers forget that door swings both ways. While smart job candidates understand that their resume, appearance, digital footprint and interview performance will impact their job-hunting success, some companies overlook the…

Sum and Substance: Five stories about the path to fulfilling work

Posted by on November 7, 2016

“Go forth and do good”— that was the call-to-action issued to more than 100 attendees at Sum and Substance last week by five people who have found purpose and meaning in their jobs. Put on in partnership with the local chapter of Conscious Capitalism, a business movement built on four key tenets—higher purpose, stakeholder integration,…

Print is Alive! And doing well

Posted by on August 29, 2016

Whether it’s an engaging annual report that tells a compelling story, a tent card that welcomes new employees after an acquisition or a bulky direct mail piece that generates a 17 percent response rate—we consistently produce a variety of print materials for our clients. So, I wasn’t completely surprised when I attended an IABC professional…

Tools We Love: 4 Trello Features That Simplify My Life, and Maybe Yours Too

Posted by on July 29, 2016

It sounds like an exaggeration, but au contraire: Trello has changed my life. The productivity tool has helped our team rethink the way we manage projects, and we’ve used its basic (free) version for everything from content writing to thought leadership and media relations. You could say we’re fans, and not just because it satisfies…

Leadership Lessons In Times of Crisis

Posted by on July 15, 2016

Last Thursday night, my city experienced the deadliest attack on police since 9/11. Five officers were killed (as we all know too well after watching the unspeakable sadness of five funeral processions this week). This tragedy has brought many important conversations to the forefront about policing, guns and racial relations and I’m pleased to see…

Can’t We All Just Belong?

Posted by on June 27, 2016

We’re fortunate here at Marketwave that we are growing. Part of growing is hiring and part of hiring is interviewing. We placed ads in all the usual places and received a ton of resumes. Some are oddly not even close to qualified for the position, and some are way over-qualified. So it’s a time- consuming…

Company Culture: The key to being irresistible to millennials.

Posted by on June 24, 2016

As a recent college graduate, I still sometimes have to pinch myself to believe that I’ve officially entered the workforce. The job search process definitely had its daunting moments—especially when you’re fresh out of college and in a brand new city—but here I am, ready to start my next chapter at Marketwave. Luckily, my previous…

Are We Simplifying Good Content, or Sacrificing It?

Posted by on June 1, 2016

Earlier this spring, HBO’s Last Week Tonight host John Oliver put the spotlight on healthcare journalism and communications—and more specifically, shamed the industry for simplifying complex and jargon-rich topics at the expense of substance. If you can excuse the vulgarities of the show, it’s worth the watch. In the months since it aired, I haven’t stopped thinking about…