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BBQ is Big in Big D: Marketwave places second for ribs at annual cookoff

Posted by on May 3, 2016

Brisket, beans and beer combined with BBQ bragging rights were the perfect ingredient for a good time last weekend with the Marketwave team and our grill master partners DWP BBQ at the Big D BBQ Battle. For three years running, the North Dallas Chamber of Commerce has challenged Dallas-area businesses to bring their best BBQ recipes and…

Accelerate and Activate Your Brain Health

Posted by on April 7, 2016

How to strengthen your brain’s capacity to think smarter I recently attended the North Dallas Chamber of Commerce’s e2e Forum featuring keynote speaker, Dr. Sandra Chapman, renowned cognitive neuroscientist, Founder and Chief Director of the Center for Brain Health at the University of Texas at Dallas—and coiner of the term, “brainomics”. I learned right away…

The Trust Factor: How to Build Trust with Employees, Clients and Partners

Posted by on March 3, 2016

What do you consider when you think about someone you trust? How do they act? How do they communicate? What is it that makes you really trust them? There are elements of trust that can happen from a first impression—a gut feeling—and then there’s the trust that’s built over time and strengthens a relationship. According…

Creative Brief Tips: 5 Common Mistakes and How to Fix Them

Posted by on February 19, 2016

As an account person, creative briefs are the bane of my existence. A necessary evil. Yes, they’re the foundation for creative projects. And yes, they’re used to help clients agree on common goals for the project. But while a creative brief helps projects run smoothly, that doesn’t mean they’re always easy to put together. Translating…

How to Stay Productive at the End of the Year: Four Tips

Posted by on December 8, 2015

There’s nothing more exciting than the holiday season. Family and friends gathering to celebrate, holiday music and carols, lights, cooler weather—it’s easily my favorite time of year. But as I settle into my desk chair after the perfect Thanksgiving holiday, I look at my calendar and terror is slowly creeping in. Only FOUR WEEKS until…

Marketing Transformation: The Art of Maintaining Customer Engagement in the Midst of Chaos

Posted by on September 23, 2015

When NEC Corporation of America‘s revenue began to decline a couple of years ago, the company’s executives knew it was time for a change. Struggling with low brand awareness and a need to differentiate themselves from their competitors, NEC started where most companies should – at the brand level. The result: their Orchestrating a Brighter World campaign. But before…