Print is Alive! And doing well

Posted by on August 29, 2016

Whether it’s an engaging annual report that tells a compelling story, a tent card that welcomes new employees after an acquisition or a bulky direct mail piece that generates a 17 percent response rate—we consistently produce a variety of print materials for our clients. So, I wasn’t completely surprised when I attended an IABC professional…

Tools We Love: 4 Trello Features That Simplify My Life, and Maybe Yours Too

Posted by on July 29, 2016

It sounds like an exaggeration, but au contraire: Trello has changed my life. The productivity tool has helped our team rethink the way we manage projects, and we’ve used its basic (free) version for everything from content writing to thought leadership and media relations. You could say we’re fans, and not just because it satisfies…

Leadership Lessons In Times of Crisis

Posted by on July 15, 2016

Last Thursday night, my city experienced the deadliest attack on police since 9/11. Five officers were killed (as we all know too well after watching the unspeakable sadness of five funeral processions this week). This tragedy has brought many important conversations to the forefront about policing, guns and racial relations and I’m pleased to see…

Can’t We All Just Belong?

Posted by on June 27, 2016

We’re fortunate here at Marketwave that we are growing. Part of growing is hiring and part of hiring is interviewing. We placed ads in all the usual places and received a ton of resumes. Some are oddly not even close to qualified for the position, and some are way over-qualified. So it’s a time- consuming…

Are We Simplifying Good Content, or Sacrificing It?

Posted by on June 1, 2016

Earlier this spring, HBO’s Last Week Tonight host John Oliver put the spotlight on healthcare journalism and communications—and more specifically, shamed the industry for simplifying complex and jargon-rich topics at the expense of substance. If you can excuse the vulgarities of the show, it’s worth the watch. In the months since it aired, I haven’t stopped thinking about…

Taking a Victory Lap

Posted by on May 16, 2016

We have a monthly celebration here at Marketwave and we call it Victory Laps. As you might guess, it involves taking a virtual victory lap in a few different areas that we think are important to recognize. We have a wall in the office covered in chalkboard paint and we record our small victories there…

BBQ is Big in Big D: Marketwave places second for ribs at annual cookoff

Posted by on May 3, 2016

Brisket, beans and beer combined with BBQ bragging rights were the perfect ingredient for a good time last weekend with the Marketwave team and our grill master partners DWP BBQ at the Big D BBQ Battle. For three years running, the North Dallas Chamber of Commerce has challenged Dallas-area businesses to bring their best BBQ recipes and…

Accelerate and Activate Your Brain Health

Posted by on April 7, 2016

How to strengthen your brain’s capacity to think smarter I recently attended the North Dallas Chamber of Commerce’s e2e Forum featuring keynote speaker, Dr. Sandra Chapman, renowned cognitive neuroscientist, Founder and Chief Director of the Center for Brain Health at the University of Texas at Dallas—and coiner of the term, “brainomics”. I learned right away…