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Author Archives: Bana Jobe

Tools We Love: 4 Trello Features That Simplify My Life, and Maybe Yours Too

Posted by on July 29, 2016

It sounds like an exaggeration, but au contraire: Trello has changed my life. The productivity tool has helped our team rethink the way we manage projects, and we’ve used its basic (free) version for everything from content writing to thought leadership and media relations. You could say we’re fans, and not just because it satisfies…

Are We Simplifying Good Content, or Sacrificing It?

Posted by on June 1, 2016

Earlier this spring, HBO’s Last Week Tonight host John Oliver put the spotlight on healthcare journalism and communications—and more specifically, shamed the industry for simplifying complex and jargon-rich topics at the expense of substance. If you can excuse the vulgarities of the show, it’s worth the watch. In the months since it aired, I haven’t stopped thinking about…

3 Bold Statements About Content Marketing

Posted by on June 30, 2015

Most times, I’d call it what it is: clickbait. But three times this week, I’ve seen compelling, extreme headlines that made a bold case about the content marketing industry and then backed it up with thoughtful rationale. By making such bold statements, these authors challenge the status quo—but maybe that’s a good thing. And maybe…

Five Tips for Writing a Marketing Award Entry

Posted by on April 17, 2015

Earlier this morning, we announced that Marketwave and our client Oncor were recognized for two DFW American Marketing Association Marketer of the Year award categories. We’re so thrilled to be included among the finalist list with such esteemed colleagues, brands and agencies. In fact, over the years we’ve been the recipients of several industry awards—both…

My Marketwave Service Day: A passion for rural animal rescue

Posted by on December 17, 2014

It’s not likely that you’ll find a Marketwave employee who doesn’t have a passion for giving back. Well, it’s actually pretty impossible. That’s because we all love community service and (best of all) we work within an environment that encourages it. In fact, it’s a tenet of Marketwave’s corporate values. My favorite part of that…

The Mad Libs press release

Posted by on June 17, 2014

I won’t tell you the press release is dead. I also won’t tell you nobody cares about press releases anymore. I won’t tell you, but reporters probably will. (And other people will, too.) Why? Because the worst offenders have messed things up for all of us with press releases like this: FOR IMMEDIATE RELEASE __(Company)__…