Author Archives: Dione Fudzie

How to Write Winning Headlines – and Subject Lines, Too

Posted by on May 3, 2017

You see a headline on a news page: Facebook Admits Fault Over Children Ad Sales Tactics. You continue to scroll and on another page of the same site you see the following headline: Facebook Handed Over Data on ‘Insecure’ and ‘Overwhelmed’ Teenagers to Advertisers. If you didn’t click on the first headline, perhaps you were more…

Sum and Substance: Five stories about the path to fulfilling work

Posted by on November 7, 2016

“Go forth and do good”— that was the call-to-action issued to more than 100 attendees at Sum and Substance last week by five people who have found purpose and meaning in their jobs. Put on in partnership with the local chapter of Conscious Capitalism, a business movement built on four key tenets—higher purpose, stakeholder integration,…

Print is Alive! And doing well

Posted by on August 29, 2016

Whether it’s an engaging annual report that tells a compelling story, a tent card that welcomes new employees after an acquisition or a bulky direct mail piece that generates a 17 percent response rate—we consistently produce a variety of print materials for our clients. So, I wasn’t completely surprised when I attended an IABC professional…

Accelerate and Activate Your Brain Health

Posted by on April 7, 2016

How to strengthen your brain’s capacity to think smarter I recently attended the North Dallas Chamber of Commerce’s e2e Forum featuring keynote speaker, Dr. Sandra Chapman, renowned cognitive neuroscientist, Founder and Chief Director of the Center for Brain Health at the University of Texas at Dallas—and coiner of the term, “brainomics”. I learned right away…

Marketing Transformation: The Art of Maintaining Customer Engagement in the Midst of Chaos

Posted by on September 23, 2015

When NEC Corporation of America‘s revenue began to decline a couple of years ago, the company’s executives knew it was time for a change. Struggling with low brand awareness and a need to differentiate themselves from their competitors, NEC started where most companies should – at the brand level. The result: their Orchestrating a Brighter World campaign. But before…

Working with Different Personality Types: Three Tools for Decoding and Accommodating Work Styles

Posted by on August 11, 2015

One of the beautiful things about our office is the diversity of our team. Young. Old(er). Black. White. Male. Female. Type As, Bs and Cs. You get the picture—we have a mix of backgrounds: a team of experienced marketers, communicators, designers, writers, business developers and strategists. With our eclectic team comes a multitude of work…

Storyselling: Why Storytelling Isn’t Enough for Effective Communication

Posted by on July 20, 2015

Five techniques you can learn and apply today By Dione Martin I’ve been hearing – and talking – a lot about storytelling lately. One of my colleagues is taking a “Story” course at SMU. I was meeting with a client recently and was explaining the approach we’ll take for telling their story on their new…

She’s Come Full Circle: Q&A with Amanda Gleason

Posted by on October 23, 2014

By Dione Martin When Amanda Gleason joined our team in 2010, we were all a bit envious of her previous employer – Southwest Airlines. And, when she was offered a dream job as Travel Editor for Southwest: The Magazine, Southwest Airlines’ inflight publication, we were a bit green with envy again. But, sometimes things just come…

How to manage PR expectations: 5 effective habits

Posted by on August 19, 2014

The PR world can be unpredictable, exhilarating and frustrating – especially when you’re at an agency pitching stories for your clients. With social media, blogs, RSS feeds and e-newsletters in the mix, companies have more channels for creating and controlling their own content. However, these new channels haven’t diminished the power of third-party endorsements, and…

10 Energy Influencers to Follow on Twitter Today

Posted by on June 27, 2014

With more than 255 million active users and 500 million Tweets sent out every day, it’s tough to know who or what to follow on Twitter. As marketing and communications professionals, we view Twitter through a different lens: one that allows us to monitor breaking news, respond to reporter inquiries and position our clients as…