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Author Archives: Marketwave

Creative Brief Tips: 5 Common Mistakes and How to Fix Them

Posted by on February 19, 2016

As an account person, creative briefs are the bane of my existence. A necessary evil. Yes, they’re the foundation for creative projects. And yes, they’re used to help clients agree on common goals for the project. But while a creative brief helps projects run smoothly, that doesn’t mean they’re always easy to put together. Translating…

The Do’s and Don’ts of Being a Marketing Intern

Posted by on July 9, 2015

This week’s guest post comes from Marketwave’s integrated marketing intern, Caroline Knight. Caroline is a student at Texas Christian University majoring in strategic communication with an emphasis in public relations and advertising. Last semester, I had the opportunity to study abroad in Florence, Italy. Though I had the time of my life, reality kicked in…

Introducing Our Summer Intern: Caroline Knight

Posted by on June 5, 2015

Summer brings lots of joys and excitement for most people. Warm weather, pool time, BBQ, vacation—the list is endless. But here at Marketwave, there’s one summer excitement that’s always at the top of our list and that’s our new intern! It’s important for us to always have a talented, driven individual to help us with our intense work…

Perspectives from a Marketwave Intern: The NSAC Competition

Posted by on May 6, 2015

This week’s guest post comes from Marketwave’s client services intern, Kelly Ann Buddecke. Dallas is the center of so much: business, culture, (and in my humble opinion) some of the brightest people around. This applies not only professionally but at the collegiate level as well.  Big D recently hosted the prestigious National Student Advertising Competition…

Perspectives from a Marketwave Intern: How to Find a Job You Love

Posted by on April 30, 2015

This week’s guest post comes from Marketwave’s creative services intern, Christine Suggs. It’s easy to go into a job interview desperate. You’re young, maybe you’ve padded your résumé a bit (are you really fluent in French?) and your rent is due and somehow you don’t think your roommate is going to enjoy another I.O.U. But before…

Meet Todd Prather, Our New Creative Director

Posted by on April 15, 2015

We’re excited to share that Todd Prather, a great professional and creative talent with more than 18 years of experience, has joined our team as Creative Director. Todd will head up our Creative Services group of designers, art directors, copy writers and developers, and help us continue to deliver strategic thinking and creative solutions that…

9 Easy Ways to Amp Up Your Pinterest Using SEO

Posted by on January 22, 2015

This week’s guest post comes from Marketwave’s client services intern, Ruby Camarillo. Your business has a Facebook, a Twitter and maybe even a blog, but does it pin? Pinterest is uncharted territory for most businesses mainly because of its large reputation of being the hub for wedding inspiration. While, yes, Pinterest does play host to…

Mobile Holiday Sales in 2014: How Do Mobile Users Affect Holiday Shopping?

Posted by on January 9, 2015

If you’re anything like me, you’ve become permanently attached to your smartphone. It’s not unusual for me to spend every moment with my phone in my hand – whether I’m falling asleep texting, waking up and hitting snooze, or researching on both my work laptop and my phone (because why not?), my iPhone has become…