Author Archives: Michael Young

Can’t We All Just Belong?

Posted by on June 27, 2016

We’re fortunate here at Marketwave that we are growing. Part of growing is hiring and part of hiring is interviewing. We placed ads in all the usual places and received a ton of resumes. Some are oddly not even close to qualified for the position, and some are way over-qualified. So it’s a time- consuming…

Up Hill Both Ways: Confessions of a Baby Boomer

Posted by on August 4, 2015

When I started my career way back in the ’80s, information was real power. You gained access to information in a few select ways; either by learning from others in the organization or through formal education or training. But the power came from owning or controlling the access to information. That has all changed, and…

The Science of Consumer Thinking

Posted by on January 13, 2015

I recently spent a few years working with a group of neuroscientists, psychiatrists and psychologists examining not only how we think from a physiological standpoint, but then as a result, how that understanding can help us connect with others. The science of attention and engagement is very real, and something that most marketers are just…

Smart ideas happening in the smart energy sector

Posted by on February 25, 2014

Last week I had the opportunity to attend the Smart Energy Summit in Austin. The entire energy marketplace was well represented from telecom and technology experts to entertainment, government and security–focused organizations – all vying for position as thought leaders in smart home innovation. These players are committed to the future of smart energy for…

Take an inside-out approach to marketing

Posted by on January 30, 2014

Most companies focus the majority of marketing efforts on external campaigns and activities, but an organization can find greater success when its brand and overall marketing strategies are strongly embedded in internal operations. A brand must be built from the inside out, and the truly progressive companies of 2014 will extend vision/mission, attitude and values…