Category Archives: Public Relations

The Not So Environmentally Friendly Volkswagen: A Lesson in Crisis Management

Posted by on July 11, 2017

No organization is immune to crises. Despite taking preventative steps, an issue could pop up. Here’s the thing: Some matters will always be out of our control, and that’s why it’s important to focus on the things you can control—like the damage control steps you take following a crisis and how you communicate those efforts.…

Tools We Love: 4 Trello Features That Simplify My Life, and Maybe Yours Too

Posted by on July 29, 2016

It sounds like an exaggeration, but au contraire: Trello has changed my life. The productivity tool has helped our team rethink the way we manage projects, and we’ve used its basic (free) version for everything from content writing to thought leadership and media relations. You could say we’re fans, and not just because it satisfies…

Are We Simplifying Good Content, or Sacrificing It?

Posted by on June 1, 2016

Earlier this spring, HBO’s Last Week Tonight host John Oliver put the spotlight on healthcare journalism and communications—and more specifically, shamed the industry for simplifying complex and jargon-rich topics at the expense of substance. If you can excuse the vulgarities of the show, it’s worth the watch. In the months since it aired, I haven’t stopped thinking about…

She’s Come Full Circle: Q&A with Amanda Gleason

Posted by on October 23, 2014

By Dione Martin When Amanda Gleason joined our team in 2010, we were all a bit envious of her previous employer – Southwest Airlines. And, when she was offered a dream job as Travel Editor for Southwest: The Magazine, Southwest Airlines’ inflight publication, we were a bit green with envy again. But, sometimes things just come…

How to manage PR expectations: 5 effective habits

Posted by on August 19, 2014

The PR world can be unpredictable, exhilarating and frustrating – especially when you’re at an agency pitching stories for your clients. With social media, blogs, RSS feeds and e-newsletters in the mix, companies have more channels for creating and controlling their own content. However, these new channels haven’t diminished the power of third-party endorsements, and…

Four tips for planning a successful community event

Posted by on August 6, 2014

Here at Marketwave, we’re constantly planning and leading community outreach efforts for some of our clients. Giving back to the community helps businesses help those who need it while promoting awareness of their company. Adding community outreach events to your marketing efforts means considering a client’s mission, values and target audiences in the planning process.…

The Mad Libs press release

Posted by on June 17, 2014

I won’t tell you the press release is dead. I also won’t tell you nobody cares about press releases anymore. I won’t tell you, but reporters probably will. (And other people will, too.) Why? Because the worst offenders have messed things up for all of us with press releases like this: FOR IMMEDIATE RELEASE __(Company)__…

Top 10 sources for energy industry news

Posted by on June 4, 2014

A recent survey by the American Press Institute found that the majority of Americans, across all ages and generations, combine a mix of sources and technologies to get their news each week. The same can be said for marketing and communications professionals. Part of our job as specialists in energy marketing is to be in-the-know…

Media Training Excerpt: How to prepare for media interviews

Posted by on February 28, 2014

In my career, I’ve been fortunate enough to attend several media training sessions for a variety of clients and industries. What’s amazing to me, though, is how the basic skills of media training apply universally. And because of that, Marketwave recently developed a structured curriculum for media training. Care for an excerpt? Here’s a taste…