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Category Archives: Branding

Print is Alive! And doing well

Posted by on August 29, 2016

Whether it’s an engaging annual report that tells a compelling story, a tent card that welcomes new employees after an acquisition or a bulky direct mail piece that generates a 17 percent response rate—we consistently produce a variety of print materials for our clients. So, I wasn’t completely surprised when I attended an IABC professional…

Leadership Lessons In Times of Crisis

Posted by on July 15, 2016

Last Thursday night, my city experienced the deadliest attack on police since 9/11. Five officers were killed (as we all know too well after watching the unspeakable sadness of five funeral processions this week). This tragedy has brought many important conversations to the forefront about policing, guns and racial relations and I’m pleased to see…

Taking a Victory Lap

Posted by on May 16, 2016

We have a monthly celebration here at Marketwave and we call it Victory Laps. As you might guess, it involves taking a virtual victory lap in a few different areas that we think are important to recognize. We have a wall in the office covered in chalkboard paint and we record our small victories there…

The Trust Factor: How to Build Trust with Employees, Clients and Partners

Posted by on March 3, 2016

What do you consider when you think about someone you trust? How do they act? How do they communicate? What is it that makes you really trust them? There are elements of trust that can happen from a first impression—a gut feeling—and then there’s the trust that’s built over time and strengthens a relationship. According…

Marketing Transformation: The Art of Maintaining Customer Engagement in the Midst of Chaos

Posted by on September 23, 2015

When NEC Corporation of America‘s revenue began to decline a couple of years ago, the company’s executives knew it was time for a change. Struggling with low brand awareness and a need to differentiate themselves from their competitors, NEC started where most companies should – at the brand level. The result: their Orchestrating a Brighter World campaign. But before…

The Science of Consumer Thinking

Posted by on January 13, 2015

I recently spent a few years working with a group of neuroscientists, psychiatrists and psychologists examining not only how we think from a physiological standpoint, but then as a result, how that understanding can help us connect with others. The science of attention and engagement is very real, and something that most marketers are just…

Spooktacular Branding: Top 3 Halloween Ad Campaigns

Posted by on October 27, 2014

This week’s guest post comes from Marketwave’s client services’ intern, Ruby Camarillo. Halloween is a great time to show off your creativity with a fun and unique costume, but what if your brand wants to join in on the fun? Incorporating the season’s spooky feel into a campaign without detracting from the brand’s identity can be…