Category Archives: Branding

How to Write Winning Headlines – and Subject Lines, Too

Posted by on May 3, 2017

You see a headline on a news page: Facebook Admits Fault Over Children Ad Sales Tactics. You continue to scroll and on another page of the same site you see the following headline: Facebook Handed Over Data on ‘Insecure’ and ‘Overwhelmed’ Teenagers to Advertisers. If you didn’t click on the first headline, perhaps you were more…

Print is Alive! And doing well

Posted by on August 29, 2016

Whether it’s an engaging annual report that tells a compelling story, a tent card that welcomes new employees after an acquisition or a bulky direct mail piece that generates a 17 percent response rate—we consistently produce a variety of print materials for our clients. So, I wasn’t completely surprised when I attended an IABC professional…

Leadership Lessons In Times of Crisis

Posted by on July 15, 2016

Last Thursday night, my city experienced the deadliest attack on police since 9/11. Five officers were killed (as we all know too well after watching the unspeakable sadness of five funeral processions this week). This tragedy has brought many important conversations to the forefront about policing, guns and racial relations and I’m pleased to see…

Taking a Victory Lap

Posted by on May 16, 2016

We have a monthly celebration here at Marketwave and we call it Victory Laps. As you might guess, it involves taking a virtual victory lap in a few different areas that we think are important to recognize. We have a wall in the office covered in chalkboard paint and we record our small victories there…

The Trust Factor: How to Build Trust with Employees, Clients and Partners

Posted by on March 3, 2016

What do you consider when you think about someone you trust? How do they act? How do they communicate? What is it that makes you really trust them? There are elements of trust that can happen from a first impression—a gut feeling—and then there’s the trust that’s built over time and strengthens a relationship. According…

Marketing Transformation: The Art of Maintaining Customer Engagement in the Midst of Chaos

Posted by on September 23, 2015

When NEC Corporation of America‘s revenue began to decline a couple of years ago, the company’s executives knew it was time for a change. Struggling with low brand awareness and a need to differentiate themselves from their competitors, NEC started where most companies should – at the brand level. The result: their Orchestrating a Brighter World campaign. But before…