Branding

        Logo Design

        Equipped with a new brand platform, VAR Technology Finance was ready for a new brand identity that would position them to compete against both larger captive and smaller boutique firms in the industry. We created a logo that quickly communicates what the technology leasing and financing company does and captures the energy and fast-moving nature of the industry. The four vibrantly colored arrows, while showing direction, also represent partners working together toward the best solutions, a concept that resonates with busy decision-makers responsible for acquiring technology solutions.

              Sales Support

                    Brand Guidelines

                    Digital

                          Website Redesign

                          Most of VAR’s website traffic comes from prospects looking to confirm the company’s legitimacy in the field of financing. We redesigned the company’s website to establish its position as a credible, trustworthy resource and thought leader in the arena of technology leasing and financing, while also introducing its new brand to its prospective customers. The feel of the site is vibrant, with an accessible, two-pronged user experience that supports both of VAR’s target audiences: technology end users/decision-makers and resellers.

                          Print

                                Sales Support

                                      Brand Guidelines

                                      See Additional Client Work

                                      Back to our Work