VAR is passionate about technology and the many benefits it brings to businesses. This passion is what has driven the company to make technology affordable and accessible for its clients for 25 years. After their long history, they desired a more service-oriented, high-performance brand to stand out from the crowd. Marketwave helped craft a new, strategic brand platform accompanied by a progressive brand identity that captured their true energy and illustrated the collaborative approach the company takes to identify innovative technology solutions for its customers’ complex needs. We launched VAR’s brand through a new responsive website and ongoing marketing support, including print advertising, marketing collateral, direct mail, an email campaign and tradeshow materials.