A passion for healthcare marketing.
With decades of healthcare marketing experience, Marketwave brings an informed perspective on trends impacting the future of health and wellness.
Marketing in the healthcare space has changed significantly in the last few years. Rising costs, the changing insurance landscape, and the rise of consumerism have all impacted marketing efforts. Thousands of online resources have changed how patients view healthcare, and in many ways made them better consumers. Companies must work harder to rise above the noise and be competitive, yet ensure accurate expectations are set.
Marketwave can help healthcare organizations, providers and partners improve visibility, build trust, and be more relevant to patients and customers. At macro levels, this means optimizing outbound communications with the right messaging, marketing campaign design and communications strategies.
The patient and practice experience, and the visibility (good and bad) now afforded via the web has made this aspect of healthcare marketing a higher priority for most organizations. Of course this includes outbound marketing communications, but could get as finite as moderating the review process, grading platforms and reputation management.
From physician-to-physician communications to research, preventive care and patient outreach, we understand the healthcare space. Because of this, we can craft insightful, successful programs that keep pace with changing technology, patient expectations and the speed of innovation in the industry.