While I’m not too big on New Year’s Resolutions, I had a fleeting thought in 2015’s last days—or a fleeting question, really: How can I make next year better? It’s a simple thing, but it struck me nonetheless. So I penned a few thoughts right then and there. But to really make them stick in 2016, and because I always need a laugh, I had some fun pairing my marketing resolutions with memes alongside my desk. Here are the thoughts (and memes) that will stay with me this year:
- I’ll attend more in-person events. You know, the real life ones. I’m going to trade more business cards with professionals. Meet people face-to-face. Shake some hands. In 2015, I attended my fair share of webinars, and while that’s good, I’m going to make a concerted effort to do more things offline.
- I’ll continue my “strategic journey.” Nice name for it, huh? Well, that’s what I’ve been calling all my efforts and activities that I started in 2015. The goal? To become a more strategic and well-rounded professional. Those efforts included reading materials (my favorites were this one and this one—both of them oldies but goodies) and a group exercise session with my colleagues. New in 2016: A strategy journal where I’ll challenge myself to think strategically—often and always.
- I’ll stop killing ideas (so) quickly. I admit it—I’m an idea murderer, especially with my own. I can be too hasty with my machete and chop down seedlings before they can grow and succeed. And that’s a huge no-no, because I’m evidently squelching creativity by doing so. So in 2016, I’m going to make like Julie Andrews and let those little ideas have a fighting chance.
- I’ll post on this blog more often. But not just this blog. I’ll contribute more to the AMA Austin blog, which I’ve been managing lately. And PR Daily. And why stop there? Maybe Austin Business Journal, or even Forbes! I’ve become so passionately interested in content marketing lately, and one of the basic tenets of thought leadership is that you have to create insightful, strategic content in order to market it. So that’s just what I’ll do.
Ultimately, here’s my plan: I’ll attend an outstanding in-person event that will give me an idea. Instead of killing that idea immediately, I’ll noodle it around until I think through the strategic context to make it thrive. And that’s what I can get published in Forbes.
What are your marketing resolutions for 2016?