A group of people walking down a dirt road

From transmission and distribution utilities to oil and gas operators and renewable energy leaders, our experience in energy marketing covers all facets of this essential industry. We’ve worked with Oncor, Texas’ largest electric utility for more than 20 years and supported its California-based parent company, Sempra, giving us a unique perspective on the energy markets in two of the largest states in the nation. And our work with Endeavor Energy in the Permian Basin has helped this leading operator attract and retain top talent because of a strong employer brand while making its mark as the high-growth, independent operator it is.

Energy

Decades of marketing experience for energy companies.

Energy | Marketwave

Social Media

Social Media | Marketwave

Gone are the days of press release, pick-up, repeat. The market is more crowded and the competition more vast. And today’s newsrooms are smaller than ever. If you are looking for results, your PR arm (that’s us) needs muscle. While traditional public relations still has Marketwave’s heart, we now play journalist and publish our own stories through a strong and strategic content strategy while we push for news coverage to hit. And we love to repurpose stellar content so that it not only makes headlines but also surfaces in newsletters, social media, presentations, and video messages as well. 

Public Relations

Public Relations | Marketwave

A brand is more than your visual identity. Whether your brand is established or you need Marketwave’s help building it, working with us means giving your brand meaning and using that as the foundation for not only your name, look and feel, but all your marketing materials. Our signature Brandwave workshop is thorough and collaborative, getting your team on the same page so that everyone talks about you and markets about you in a clear, consistent and powerful way.

Brand Strategy

Brand Strategy | Marketwave

Message Map

Message Map | Marketwave

Email Newsletter

Email Newsletter | Marketwave

Video Production

Video Production | Marketwave

Event Support

Event Support | Marketwave

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Sempra_Cover Image_1

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<h2>Key Highlights</h2>
<ul>
<li>Strategic work upfront resulted in a strong program foundation</li>
<li>4 mil+ impressions over course of campaign</li>
<li>Consistently exceed KPIs across all initiatives</li>
<li>Earned a Platinum MarCom award</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Email Newsletter, Public Relations, Social Content, Video</p>


<p>In 2020, Marketwave was hired by San Diego-based Sempra, a leading North American energy infrastructure company, to help them build brand awareness in Texas among their key stakeholders. While Sempra had been in Texas for more than 20 years, recent growth and strategic priorities were happening in Texas, yet Sempra had limited name recognition in the state. Initially, the campaign was going to leverage industry events and Sempra’s role at each. However, after the pandemic halted in-person gatherings, Marketwave quickly adapted and shifted strategy to increase awareness and connect with important stakeholder audiences through earned, owned and paid media.</p>


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<p>One of our first steps in supporting Sempra in Texas was conducting benchmark research to establish KPIs for our program. From there, we wrote and finalized their strategic message map for Texas—which focuses on three key pillars—and presented an integrated plan and creative platform to introduce Sempra to their key constituents in Texas and distinguish state news within their corporate marketing channels.</p>
<p>In support of the campaign we:</p>


<ul>
<li>Developed a Texas landing page within the corporate site to house news and updates related to their Texas business objectives.</li>
<li>Utilize Sempra’s corporate social channels to convey up-to-date Texas content, social graphics and consistently use an #OurEnergyBehindTX hashtag to create measurement opportunities.</li>
<li>Wrote and produced a video series to underscore the pillars of our campaign and tell the brand story in a meaningful, engaging way.</li>
<li>Created and distributed newsletters that inform and educate Sempra’s key audiences.</li>
<li>Ran a paid media campaign to increase followers across social channels, drive site traffic and build brand awareness in major Texas cities.</li>
<li>Supported their title sponsorship at the 35th annual virtual Gulf Coast Power Association (GCPA) fall conference where we prepared their speakers, produced video that was played at the conference and designed the components of their virtual booths for networking.</li>
</ul>


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<p>We have measured our results every step of the way and captured monthly updates to guide our programming and strategic recommendations. As a result, we have exceeded all of our KPIs set early on and have been recognized for our results, earning a Platinum MarCom award for our work in less than a year. Most importantly, our success in 2020 is being used to drive our planning in 2021 and we are able to capitalize on the momentum achieved to continue to communicate Sempra’s commitment and success in Texas.</p>


Data Center Systems

Sempra | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Sempra_Cover-Image_1.webp

Home

Sempra

Marketwave

From the next big conference to the next round of funding, Marketwave’s passion and experience in enterprise technology runs deep. In fact, many on our team started their careers talking tech and continue to track the trends and disruptors who are transforming the sector. We’ve worked with tech giants like Texas Instruments, Oracle and HP, as well as niche players that are making their mark. Marketwave knows how to marry sales and marketing to drive pipeline and market share growth, and we build trusted brands through thought leadership and long-term PR strategies.

Enterprise Technology

Enterprise technology marketing work that drives growth.

Enterprise Technology | Marketwave

Branding

Branding | Marketwave

Helping Marketwave’s clients achieve sales goals and revenue targets are always key parts of our KPIs, the planning sessions and brainstorms we routinely do for our roster. Marketwave understands funnels, account-based marketing (ABM), marketing qualified leads (MQLs) and the latest trends in e-commerce. We celebrate our clients’ conversions, transactions, new customers, new funding and fundraising because we have skin in your game and want you to win. Whatever your goals are on the sales front, we build the marketing plans, strategies and tactics to help our clients close. 

Sales Enablement

Sales Enablement | Marketwave

Lead Generation

Lead Generation | Marketwave

Website Design

Website Design | Marketwave

Website Development

Website Development | Marketwave

Print Collateral

Print Collateral | Marketwave

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<h2>Key Highlights</h2>
<ul>
<li>Boosted brand visibility and leadership position of DCS in the data center connectivity space</li>
<li>Created lead generation campaign with Account Based Marketing (ABM) strategy that netted 3 Fortune 500 sales meetings with key accounts that were previously “cold accounts” with no response</li>
<li>Broke through digital noise with direct mail piece delivered via Fedex to select accounts</li>
</ul>
<h2>Services</h2>
<p>Branding, Brand Strategy, Email Newsletter, Event Support, Lead Generation, Print Collateral, Sales Enablement, Website Design, Website Development</p>


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Data Center Systems_Company Brochure_2

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<ul>
<li>CIOs and network administrators, especially in Fortune 500 companies, are hard to reach</li>
<li>Data center cabling not high profile or high priority but vital to overall network efficiency</li>
<li>Executive audience inundated with digital ads so needed a pattern interruption to reach them</li>
</ul>


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<p>Break through digital noise – and do the unexpected. Instead of reaching techies with tech and putting one more digital ad in their Inboxes, instead reached decision makers with something more personal (golf putter) that tied to their interests.</p>


<ul>
<li>Applied Account-Based Marketing (ABM) best practices</li>
<li>Targeted Top 10 large accounts that had gone “cold”</li>
<li>Research and identified golfers in our audience (based on past golf events sponsored by DCS)</li>
<li>Use “pattern interrupt” technique and humor to get noticed.</li>
</ul>


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<p>Landed meetings with GM, Verizon &amp; Fidelity because of interrupting the usual digital pattern and sending something physical to key contact’s desks. Planted seeds for a future golf event touchpoint.</p>


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Data Center Systems_Company Brochure_Regular_1

Oncor

Data Center Systems | Marketwave

A group of people in safety vests and hard hats

We’re at a stage where the employee experience should be examined and executed with just as much rigor as the customer experience. And it’s about time. Court your employees like you would your customers and you’ll have them for life. Meet employees where they are and they’ll do the same for your stakeholders. Listen to them and watch them go above and beyond. That’s the core of Marketwave’s employee experience service area right down to a space that gets them in the door and inspires their best work. Let us help define what your employer brand means to your team and success will follow.   

Employee Experience

Employee Experience | Marketwave

Branded Space

Branded Space | Marketwave

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<h2>Key Highlights</h2>
<ul>
<li>20+ year client relationship</li>
<li>Positioned Texas’ largest electric utility as an innovator</li>
<li>Created key messaging and a brand platform focused on how the company empowers modern life</li>
<li>Showcased innovation internally and externally through awards program</li>
</ul>
<h2>Services</h2>
<p>Brand Positioning, Copywriting, Energy Marketing, Illustration, Infographic Design, Mobile &amp; Emerging Media, Responsive Website, SEO, Video, Video Production, Website Design, Website Development</p>


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Oncor_Brand Ads_1-10

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<p>Founded in 1912 and now the largest energy delivery company in Texas, Oncor has a history of serving the people of the Lone Star State. But with its legacy and the public’s perception of utility companies being outdated or old fashioned, Oncor needed to show it had evolved into a 21st-century innovator and technological leader. The company not only distributed reliable electricity to millions of Texans but was on a fast path to ongoing progress with a commitment to innovative solutions and services using the latest tools and methodologies. Having partnered with Oncor for more than 20 years, Marketwave has worked closely with the team to reposition and elevate its brand, improve the customer experience and help educate consumers about its three brand pillars – innovation, infrastructure and community.</p>


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Oncor_Appspace_TV_1

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Oncor_Appspace_TV_2

<p>We always take a strategic and creative approach – starting with the brand – to communicating the Oncor story. From innovation stories shared on the company’s intranet to community engagement programs and industry awards, our work for this leading utility has helped educate customers and inspire employee pride in the essential and purposeful work the company does.</p>


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<p>With a new brand platform, redesigned website, more relevant collateral and a company video that highlighted its innovation, Oncor began redefining itself as an innovative energy company ready for its next century with state-of-the-art infrastructure and advanced technologies to create a safer, smarter, more reliable power grid.</p>
<p>The repositioned Oncor brand with the message of “innovation doesn’t have an off switch” resulted in the following:</p>


<ul>
<li>Redesigned website with improved user experience</li>
<li>Successful MyOncor customer app launch and adoption</li>
<li>Industry and business awards spotlighting innovation</li>
<li>Brand anthem video framing the Oncor brand voice and personality, telling the company story in a compelling way</li>
</ul>


Ulterra

Oncor | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Oncor_Employees_1-scaled.webp

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TXU Energy_Bill Insert_1

<h2>Key Highlights</h2>
<ul>
<li>
<p style="font-weight: 400;">Designed custom website with animated product renders</p>
</li>
<li>
<p style="font-weight: 400;">Aligned online brand presence with the stellar reputation of this industry-leading company</p>
</li>
<li>
<p style="font-weight: 400;">Created DesignLab for customers to define exact product specs</p>
</li>
</ul>
<h2>Services</h2>
<p>Animated 3D Renders, Cinemagraphs, Brand Strategy, Website Design, Website Development</p>


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Ulterra_Website_1

<p>As the leading PDC (polycrystalline diamond compact) drill bit partner to top oil and gas companies across North America, Ulterra needed its superior drilling technology and innovative design to be showcased on its website, the digital front-door to its brand. Ulterra’s marketing leader had a vision for the new site and we collaborated with him to bring it to life in a clean, modern, dynamic design that also enhanced the overall user experience.</p>


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Ulterra_Website_2

<p>Marketwave designed and developed the new Ulterra custom website using cinemagraphic hero images to showcase the company’s drill bits as well as the longstanding customer relationships they have. The 3D animated renders, four custom calculators for various drill bit requirements and the new DesignLab for custom bit specifications all helped the new site to serve the customer base better and function as a key sales tool to accelerate to accelerate growth.</p>


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Ulterra_Website_6

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<p style="font-weight: 400;">Just after the new Ulterra website launched, the Marketwave team shared accolades with its client by winning a Platinum MarCom Creative Award for outstanding digital design. The site also helped the Ulterra sales team increase its qualified leads coming through the DesignLab tool on the site because it served to advance a customer’s interest level by demonstrating the level of customization and collaboration they would experience by choosing Ulterra for their PDC bit needs.</p>


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Ulterra_Website_3

Pacific Builders

Ulterra | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Ulterra_Website_3-scaled.webp

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<p>A brand is more than your visual identity. Whether your brand is established or you need Marketwave’s help building it, working with us means giving your brand meaning and using that as the foundation for not only your name, look and feel, but all your marketing materials. Our signature Brandwave workshop is thorough and collaborative, getting your team on the same page so that everyone talks about you and markets about you in a clear, consistent and powerful way.</p>


Find Your Impact

Our brand strategy services include:

Brand Strategy Work