A group of people in safety vests and hard hats

From transmission and distribution utilities to oil and gas operators and renewable energy leaders, our experience in energy marketing covers all facets of this essential industry. We’ve worked with Oncor, Texas’ largest electric utility for more than 20 years and supported its California-based parent company, Sempra, giving us a unique perspective on the energy markets in two of the largest states in the nation. And our work with Endeavor Energy in the Permian Basin has helped this leading operator attract and retain top talent because of a strong employer brand while making its mark as the high-growth, independent operator it is.

Energy

Decades of marketing experience for energy companies.

Energy | Marketwave

Social Media

Social Media | Marketwave

We’re at a stage where the employee experience should be examined and executed with just as much rigor as the customer experience. And it’s about time. Court your employees like you would your customers and you’ll have them for life. Meet employees where they are and they’ll do the same for your stakeholders. Listen to them and watch them go above and beyond. That’s the core of Marketwave’s employee experience service area right down to a space that gets them in the door and inspires their best work. Let us help define what your employer brand means to your team and success will follow.   

Employee Experience

Employee Experience | Marketwave

Branded Space

Branded Space | Marketwave

A brand is more than your visual identity. Whether your brand is established or you need Marketwave’s help building it, working with us means giving your brand meaning and using that as the foundation for not only your name, look and feel, but all your marketing materials. Our signature Brandwave workshop is thorough and collaborative, getting your team on the same page so that everyone talks about you and markets about you in a clear, consistent and powerful way.

Brand Strategy

Brand Strategy | Marketwave

Video Production

Video Production | Marketwave

Website Design

Website Design | Marketwave

Website Development

Website Development | Marketwave

Print Collateral

Print Collateral | Marketwave

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Oncor_Employees_1

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<h2>Key Highlights</h2>
<ul>
<li>20+ year client relationship</li>
<li>Positioned Texas’ largest electric utility as an innovator</li>
<li>Created key messaging and a brand platform focused on how the company empowers modern life</li>
<li>Showcased innovation internally and externally through awards program</li>
</ul>
<h2>Services</h2>
<p>Brand Positioning, Copywriting, Energy Marketing, Illustration, Infographic Design, Mobile &amp; Emerging Media, Responsive Website, SEO, Video, Video Production, Website Design, Website Development</p>


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<p>Founded in 1912 and now the largest energy delivery company in Texas, Oncor has a history of serving the people of the Lone Star State. But with its legacy and the public’s perception of utility companies being outdated or old fashioned, Oncor needed to show it had evolved into a 21st-century innovator and technological leader. The company not only distributed reliable electricity to millions of Texans but was on a fast path to ongoing progress with a commitment to innovative solutions and services using the latest tools and methodologies. Having partnered with Oncor for more than 20 years, Marketwave has worked closely with the team to reposition and elevate its brand, improve the customer experience and help educate consumers about its three brand pillars – innovation, infrastructure and community.</p>


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Oncor_Appspace_TV_2

<p>We always take a strategic and creative approach – starting with the brand – to communicating the Oncor story. From innovation stories shared on the company’s intranet to community engagement programs and industry awards, our work for this leading utility has helped educate customers and inspire employee pride in the essential and purposeful work the company does.</p>


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<p>With a new brand platform, redesigned website, more relevant collateral and a company video that highlighted its innovation, Oncor began redefining itself as an innovative energy company ready for its next century with state-of-the-art infrastructure and advanced technologies to create a safer, smarter, more reliable power grid.</p>
<p>The repositioned Oncor brand with the message of “innovation doesn’t have an off switch” resulted in the following:</p>


<ul>
<li>Redesigned website with improved user experience</li>
<li>Successful MyOncor customer app launch and adoption</li>
<li>Industry and business awards spotlighting innovation</li>
<li>Brand anthem video framing the Oncor brand voice and personality, telling the company story in a compelling way</li>
</ul>


Ulterra

Data Center Systems

Oncor | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Oncor_Employees_1-scaled.webp

Home

Oncor

Marketwave

As Texas experiences unprecedented economic growth, so have the clients that Marketwave serves in the commercial real estate and construction business. Construction cranes dot our skylines and developers continue to innovate and design the spaces that fit the new ways we live and work. Marketwave has worked with a number of leading real estate and construction companies including Pacific Builders, Osburn Contractors and Spirit Realty. We have a front row seat to the trends and outlooks defining our region and we know how to connect our clients to the key stakeholders who drive deal flow, fill the projects pipeline, and show up as top talent to make it all happen. Our work in this sector centers on content strategy and sales enablement to ensure brands are visible, differentiated and positioned for success.

CRE &amp; Construction

Commercial real estate and construction industry marketing.

Commercial Real Estate & Construction | Marketwave

Branding

Branding | Marketwave

Identity

Identity | Marketwave

Event Support

Event Support | Marketwave

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Spirit Realty_Lobby_1

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Spirit Realty_Logo_2

<h2>Key Highlights</h2>
<ul>
<li>Defined a new brand to drive the right connections in Texas</li>
<li>Executed a targeted recruiting campaign to restaff in Dallas and achieve growth goals</li>
<li>Planned and executed an open house event to showcase new headquarters</li>
</ul>
<h2>Services</h2>
<p>Brand Strategy, Employee Experience, Event Planning, Logo Design, Identity Design, Public Relations, Social Content, Website</p>


<p>Spirit Realty, a large Real Estate Investment Trust (REIT), relocated its headquarters from Scottsdale, Arizona, to Dallas for the Texas business-friendly climate. The challenge was that many long-time employees chose not to make the move, and Spirit needed a strong employer brand to restaff across the board. Spirit wanted an updated look to go with its new location – one that would also attract a next generation, high-performance workforce that could help grow the company. Spirit turned to Marketwave and its Texas roots for help.</p>


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Spirit Realty_Logo_1

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<p>Before the boxes were even unpacked, Spirit’s new brand platform was developed through Marketwave’s exclusive Brandwave strategic process. The goals were to update the company’s image, present the company as financially sound and build trust in the new headquarters market. The key messages that emerged targeted three distinct audiences: investors, employees and tenants. The comprehensive branding services that followed quickly transformed Spirit from Texas newcomer to established local player with a lot to offer. The plan included:</p>


<ul>
<li>Strategic communications guidance</li>
<li>Corporate branding</li>
<li>Recruitment marketing</li>
<li>Messaging</li>
<li>Social media strategy</li>
<li>Print collateral</li>
<li>Employee volunteer program</li>
</ul>


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<p>Strengthening the Spirit employer brand and communicating a vibrant, caring culture along with career growth opportunities help Spirit exceed its initial hiring targets by 20%. And, the long-term impact of a successful recruitment marketing effort translated into new hires that not only embrace company values but also function as brand ambassadors to promote Spirit’s future hires.</p>


<ul>
<li>Brand voice stresses experience, professionalism and transparency</li>
<li>The company’s headquarters, website, social messaging and onboarding materials reflected new brand</li>
<li>An elegant cocktail reception elevated the new brand, celebrated the move and honored employees</li>
<li>Spirit met its hiring goals and continues to attract top talent</li>
</ul>


Endeavor Energy Resources

Pacific Builders

Spirit Realty | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Spirit-Realty_Lobby_1.webp

Spirit Realty

A group of men riding bikes down a street

Email Newsletter

Email Newsletter | Marketwave

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Endeavor Energy_Petroleum Museum Tour_1

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<h2>Key Highlights</h2>
<ul>
<li>Expanded employee wellness program as a key differentiator</li>
<li>Established cohesive and strategic branded elements to raise program awareness</li>
<li>Increased participation in quarterly wellness challenges through events and competitions</li>
</ul>
<h2>Services</h2>
<p>Branded Space, Brand Strategy, Employee Experience, Event Branding, Exterior Signage, Intranet, Social Content, Video</p>


<p>Endeavor Energy Resources is one of the largest private oil and gas operators in the United States, headquartered in the heart of the Permian Basin in West Texas. With over 1,200 employees and growing, the company wanted to showcase its employee wellness program to retain and attract top talent and demonstrate that the company cares about and invests in its people. The war for talent in this highly competitive industry and especially in the Midland area is fierce and Endeavor wanted to elevate just one of the many reasons why they are the employer of choice.</p>


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Endeavor Energy_Wellness Logo_1

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<p>Endeavor turned to Marketwave to enhance and elevate two main initiatives that serve employees and their well-being. The first was Wellness Endeavor, the company’s employee wellness program, and the second was to promote in-person employee appreciation events to inspire team connections, a family-friendly atmosphere and a sense of belonging on this high-performance team. From branded themes, employee communications, collateral materials and event-specific apparel, the investment rallied employees and strengthened the Endeavor employer brand.</p>


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Endeavor Energy_Clay Shoot_2

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Endeavor Energy_Internal Emails_3

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Endeavor Energy_Biking TV_1

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Endeavor Energy_Internal Emails_2

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Endeavor Energy_Shirt_1

<p>The impact of the overall communications plan and branded campaign contributed to a connected, invested and happier workforce that has the added benefit of driving greater productivity and teamwork. And beyond the walls of Endeavor, this wellness program aids recruitment efforts by attracting<a> </a>those who want to be a part of a company that cares not only about the job they do, but also their personal well-being and that of their families. To be the employer of choice – especially in a competitive market like the Midland Basin – putting employees first pays off:</p>


<ul>
<li>1,081 employees participated in the Wellness Endeavor program in 2021, up 200% over 2020.</li>
<li>333 challenge participants achieved 71 million steps in the June Step Challenge.</li>
<li>61 users participated in a virtual checkup.</li>
<li>20% of Bike MS riders were Endeavor employees, and dozens of employees volunteered.</li>
<li>1,650 Endeavor employees and family members enjoyed the Picnic at the Rockhounds.</li>
</ul>


Baylor Scott and White

Endeavor Energy Resources | Marketwave

https://cms.marketwave.biz/wp-content/uploads/2024/01/Endeavor-Energy_Biking_1.webp

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Endeavor Energy_Gray_1

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Oncor_Gray_1

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<p>We’re at a stage where the employee experience should be examined and executed with just as much rigor as the customer experience. And it’s about time. Court your employees like you would your customers and you’ll have them for life. Meet employees where they are and they’ll do the same for your stakeholders. Listen to them and watch them go above and beyond. That’s the core of Marketwave’s employee experience service area right down to a space that gets them in the door and inspires their best work. Let us help define what your employer brand means to your team and success will follow.   </p>


Employee
Experience Elevated

Our employee experience service area includes:

Employee Experience Work

Employee Experience Elevated

Our employee experience service area includes:

Employee Experience Work

Employee
Experience Elevated