Technology :: Zix Corporation

Email security was the focus of media relations efforts for ZixCorp’s email encryption business, which resulted in trade and business media coverage.

Electronic prescribing was a new initiative for ZixCorp and to the health care industry in general. Through successful media relations the company garnered significant exposure in national business and trade publications.

ZixCorp leveraged case studies with clients for sales, speaking opportunities and media relations.

ZixCorp needed a way to educate healthcare insurance companies about the future of electronic prescribing and did so through Webinars with industry experts.

As ZixCorp entered the financial services vertical market, they used Webinars featuring industry experts and customers to gain recognition and awareness.