About Us :: The Tier Approach

The MarketWave TIER approach is based on our view that customer relationships – whether that customer is a traditional consumer, another business, a reseller, an employee or any other shareholder/stakeholder – are the primary business of our clients.

We understand that the root of effective solutions is relevant strategies coupled with precise communications. And, the TIER approach is leveraged each time we generate ideas for our clients.

TIER builds on itself, combining key messages and calls to action to formulate a successful program that aligns business strategy and customer expectations.

The TIER Approach

TOUCH – Gaining the target audience’s attention

INSPIRE – Holding the audience’s attention with relevant, interesting ideas and messages

ENERGIZE – Inspiring the audience to act on the messages

REWARD – Acknowledging the audience action and reinforcing for repeat behavior