Moving its headquarters from Arizona to Texas, Spirit Realty opened their new Dallas office in September 2016. Being new to the local market, the triple net-lease REIT wanted to host an open house event for top clients and Dallas notables to raise awareness of the company’s move and service offerings. Spirit tapped Marketwave to execute the entire event. To highlight Spirit’s modern and sleek office, our team brought in minimal decorations to allow the space to speak for itself. Other components—such as a photo station, custom hashtag, string quartet and giveaways—helped elevate the new brand while adding a touch of spontaneity to the elegant event.