We all know that to keep a blog alive, you should keep the content fresh and timely. There are few things more detrimental to your goals than going long stretches of time without posting. But that can be a challenge—and at Marketwave, we’re no exception. Our deadlines are endless, hot priorities pop up daily and finding the time to type something new and interesting isn’t always easy.
The good news is that we have an amazing content manager, Bana Jobe, who has taken it upon herself to manage our blog and be the drill sergeant our team needs to be accountable. The bad news? It’s my week to post! As I stare at an email reminder from Bana and look at my to-do list, I shout out loud, “I don’t have time!” (Bing! Insert a light bulb over my head, will you?!)
If you find yourself in the same predicament, then I’d like to share three strategies for cranking out a post when you just don’t have the time:
- Don’t overthink the topic. We all fall victim to this—of overanalyzing the topic for the sake of including every bit of information possible. Don’t. Just make sure it’s relevant and relatable—and give links if you feel more context is needed. After all, do people really have the attention spans to endlessly scroll through a complex topic? Sometimes they do—so don’t abandon those types of posts. But most of the time, simplify things and cut right to the chase.
- Just start writing. Once you get inspired, drop everything and get it on the screen! Sometimes, the hardest part is the opening paragraph. But again, don’t overthink it. Just write it down and introduce the post like you would with a friend. Don’t second guess a word or sentence. There’s always time to edit afterward.
- If needed, keep it short. People often feel that a post has to be lengthy, but concise pieces can be just as effective. As long as the topic is relevant and the content is fresh, you’re golden. As Forbes says, most people won’t follow along after 750 words or so. Rather than word count, focus more on getting the content out there and being part of a conversation with readers.
It’s as simple as 1-2-3: Just write your thoughts, keep things simple and don’t feel pressured into a novel of a post.
Phew! Now I can get back to my to-do list.