As 2009 comes to a close, I find myself running out of time to come up with New Year’s resolutions.
I tried Google. From 10 ways to get motivated in 2010 to the origins of New Year’s resolutions, my search pulled more than 71 million options for making resolutions. Even my iPhone has an app that will help me set – and keep – my New Year’s resolution(s).
But as I stared at the computer screen and the plethora of options for resolution-making, it hit me. Maybe 2010 is a good year for getting back to basics. So, here are five simple resolutions that can help refresh you both personally and professionally in the coming year:
1. Read. A lot. We know we should, but how many of us take the time to schedule reading into our day? There are so many books that can enhance your personal and professional life. In the age of iPhone and Kindle, books are even more convenient to consume. In fact, Amazon.com reported that more e-books sold on Christmas than physical books. Food for thought.
2. Listen to those around you. Co-workers, friends and family. What are their thoughts? Concerns? Hobbies? Chances are they are similar to the audience of the next marketing campaign you’ll direct, and their experiences might ignite some winning ideas.
3. Connect with other industry professionals. There are so many facets to marketing, and sharing unique solutions to challenges with each other can be like iron sharpening iron. We all improve in the process.
4. Step out of your comfort zone. Twitter is not a trend. Facebook is not a fad. If you haven’t taken the social media leap, 2010 is the time.
5. Be original. I cringe at the thought of using the cliché “out of the box” here, but sometimes we all need to be reminded to approach a challenge from a different angle. Let’s say your marketing team holds brainstorms in a conference room that’s not exactly conducive to creativity. Try changing to comfortable seating, bright colors and floor-to-ceiling white boards and see what happens. (p.s. We are currently trying this. We’ll let you know how it goes.)
So, they may seem simple, but aren’t the simplest ideas always the best?
MarketWave wishes you a Happy New Year and all the best in 2010. You could start our New Year off right by answering one question: What are your New Year’s resolutions?