Mobile marketing: The next big thing on a smaller screen

Posted by on January 24, 2012

There’s a lot of buzz going around about what the next big thing will be in 2012. My guess – like so many others – is mobile marketing. There’s a reason so many advertisers, marketers and PR gurus have turned their attention to the mobile space, and it all starts with a pair of statistics:

  • There are about 328 million wireless connections in the U.S.
  • There are about 312 million people in the U.S.

There are more wireless devices than people.

That’s right. There are more wireless devices than people. When you consider the opportunities for brands to have a presence on smartphones and tablets, there is no turning back: mobile marketing is here to stay.

Luckily, the mobile marketing industry is so expansive that there’s something to suit every brand’s targets and goals. Chances are, just one or a few of these approaches could translate into valuable results:

  • Location-Based Services (LBS): From publishing “check-ins” to friends’ news feeds to getting more traffic looking for good deals, tools like Gowalla and Foursquare have made it easier than ever for brands to get their feet in the mobile marketing door.
  • Applications: There’s a wealth of possibility in creating smartphone applications or display ads for those apps. Not only will that extend your brand to the functional mobile space, it may help keep happy customers with an easy-to-access tool.
  • Mobile-Optimized Websites: Hopefully, if a user clicks on a display ad within an app, they’ll be directed to a mobile website, but that’s sadly not always the case. Having a site that is optimized for mobile devices can provide the consumer a more satisfying mobile experience.
  • Augmented Reality: If this isn’t the wave of the marketing future, I don’t know what is. Read up on AR if you haven’t already. Some cool things are coming our way.
  • QR Codes: There are so many uses that I just can’t stop raving about them.

The possibilities don’t stop there. There’s still mobile gaming, SMS marketing and more, so keep your eyes peeled for this 2012 trend. After all, big things are coming on small screens.


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