Tornado Tactics

Posted by on April 4, 2012

This week, tornadoes hit the Dallas-Fort Worth area during the middle of the workday. This was my first tornado experience on the job – all of my other encounters occurred as a student, where I was relieved to avoid a pop quiz and happy to participate in the duck and cover drill. As I quickly learned, a tornado during the middle of the workday is quite different than a tornado at school.For starters, I don’t enjoy the need to meet a hard deadline, while facing the obstacle of the Internet being down. In addition, having to evacuate to a nearby stuffy stairwell, and standing in high heels while beads of sweat drip down my face, is not my idea of fun.


A few of the MarketWave team members have some fun while being stuck in the stairwell.

So, while I was uncomfortably taking cover in the stairwell, I decided to be proactive with the suddenly stalled day by writing a blog post of what to do and what not to do during a tornado drill while you’re at work.

What to Do

  1. Grab your smartphone and laptop
  2. Follow local news outlets on Twitter to stay up-to-date with weather warnings
  3. Stay in the middle of the building and away from windows
  4. Bond with your coworkers with chocolate or any other snacks you have on hand
  5. Get to know the neighboring companies in the building

What Not to Do

  1. Pitch the media – they just might have some more pressing stories to cover at this time
  2. Try to upsell your crisis communications capabilities to clients during the storm
  3. Stand by the window and watch the tornado roll in
  4. Ignore office warnings
  5. Tell your boss the tornado has passed the office, but is headed straight for her home. (Sorry for the scare Tina!)

Anyone else in our Dallas area have some good tips from yesterday’s tornado scare?


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