If you’re not familiar, memes are tokens of pop culture that are extremely viral on digital channels and fueled by humor, satire or both. They usually come in the form of a ridiculous image with a funny phrase slapped across the top and bottom.
It might be an understatement to say that I’m a fan of memes. These days, I’m pretty much obsessed. I know my colleagues would agree, given the bounty of them patched across my office wall.
And it’s not just because I think they’re hilarious – even though they are. It’s also not just because they’re so applicable to my craft: these brands have expertly found a way to weave memes into their own marketing campaigns.
What I love about memes – and what makes them so viral – is the camaraderie. There’s a reason we find them hilarious; they carry a thread of humor that binds us all together based on common interest, industry or experience. While they’re hot and trendy, I like to think of them as the ultimate vehicle for inside jokes.
The marketing/PR world is no exception. I hope clients and colleagues alike enjoy these silly memes (all created by the MarketWave team!) that any marketer can appreciate.
What are your favorite memes?