After a fast-paced day at work, it can be a struggle to find the energy to go to an event. A few Mondays ago, as I looked ahead at the traffic en route to attend a screening of the documentary “Miss Representation,” I sighed and wished momentarily for an evening of mindless media consumption from the comfort of my couch.
But a funny thing happened after watching the film that evening – I actually went home feeling more energized than I have felt in a long time.
The film opened my eyes to the incredible impact that I, as a marketer, have on shaping the future for young people who are impacted by the images they see and the media they read. The sense of responsibility and the opportunity to make a difference deeply affected me.
As marketers, we’ve been taught to appeal to our target markets, and sometimes that can mean creating a message with little thought to the unintended repercussions beyond that audience. The problem is that by doing so, we run the risk of stereotyping, offending or even worse, negatively influencing the people who are exposed to our messages.
As marketers, we are responsible for the way we portray fellow human beings in our efforts, and we must be sensitive to the effect of our choices on future generations.
Want to know more about how the media and business can affect future generations? Watch the “Miss Representation” trailer at http://bit.ly/MissRepTrailer or download the movie on iTunes.