Putting energy into community connections

Posted by on March 28, 2013

One of Marketwave’s core values is giving back.  As a company, we have a service mindset and want to serve others in our community by giving of our time, talents and resources when we can.  One way we do this is through our membership in Entrepreneurs for North Texas (EFNT). EFNT facilitates community involvement and philanthropy for small and mid-size companies that want to make a positive impact in their communities, and we’ve greatly benefited from their help identifying and organizing the ways our team can plug in and give back.

As we’ve been connected to EFNT it has made me take notice of other companies who truly make the effort and put the energy into community service. And, with that energy in mind (and since we do a lot of work with energy clients), I decided to give a quick shout out to a couple of energy companies that are really doing it right when it comes to community involvement.

I know first-hand about what Dallas-based natural gas company, Crosstex Energy, is doing in their communities because they are a client and we’ve helped them shape their approach.  They have something called the Connectors Program that provides resources and training for field personnel who interact with community stakeholders daily. This program allows Crosstex to be closely connected in the communities where it does business.

Also, although they aren’t a client, I’ve admired Reliant from the sidelines and what they’ve done from a community service standpoint. Recently we had the pleasure of interviewing Manny Rodriguez, VP of Sponsorship and Community at Reliant. We talked in-depth about how important it is for them to give back; not just as a company, but as individuals. In 2011, Reliant’s employees donated more than 13,000 hours to charity! Some of the recipients of these hours were The March of Dimes, American Heart Association and Rebuild Houston, where they are headquartered. As a company, Reliant participates in the Scholarship for Champions, which recognizes and rewards students who achieve a balance of academics, athletics and community service. They also offer “Beat the Heat” centers which serve as community centers to engage, support and assist the elderly and lower income households with programs during the hot Texas summers. In addition to offering food, water and air conditioning, Reliant employees host breakfasts or lunches throughout the year at these centers.

Reliant’s executives are encouraged to participate on the boards of non-profit organizations. Manny is an active board member of the Leukemia and Lymphoma Society in Houston. “In addition to giving back to the community, Reliant believes in supporting the research and treatment of diseases. Houston has outstanding medical facilities, and as an 11-year survivor of Leukemia, it’s personally important for me to actively participate on the Leukemia and Lymphoma Society board,” stated Rodriguez.

What does your organization do to give back to the community? If you aren’t involved in or connected to a non-profit in your community, but want to be, here’s a great website to search for organizations in your area.


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