Not just a pretty face

Posted by on May 6, 2013
At the crux of Marketwave's new brand experience is a brand management strategy – one that captures our identity across multiple channels.

At the crux of Marketwave’s new brand experience is a brand management strategy – one that captures our identity across multiple channels.

By now, you’ve likely noticed some changes at Marketwave – from our new website and vibrant logo to the punchy content.

But it’s not just about pretty designs and catchy phrases. It’s all part of a refreshed brand experience that really speaks to what we’re all about. At the crux of that experience is a brand management strategy – one that captures our identity across multiple channels.

Telling our story? Easy. Telling it the right way? That takes foresight and perspective. And so, as we launch our refreshed brand, we’re following the same three-phase playbook we use to guide our clients:

  1. Employee Engagement – Make sure everyone is apprised of (and involved in) the new direction, and get buy-in before the changes are final. Once they are, craft a “brand book” for everyone to easily implement the new identity across all channels.
  2. Voice Continuity – Establish a brand personality and ensure that all channels (social, advertising, website) reflect it unilaterally.
  3. Experience – Once employees are looped in and channels are in sync, craft the experience in a way that best captures the new brand – from the office environment to customer interaction.

Marketwavers are engaged and our voice is one, but YOU’RE the judge of the experience we’ve created.

Care to comment with your thoughts, judge?

Comments

  1. I definitely agree that crafting an experience that is continuous at every touchpoint is critical for success with any brand. Great thoughts, Bana!

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