If you haven’t been to the new Perot Museum of Nature and Science in Dallas, you are missing out! Almost as spectacular as the building and its entire contents is their website.
As a Dallas resident and busy mom of two toddlers, I anticipated the opening of this new and exciting destination where I could go on a learning adventure with my family. As a digital marketer, I couldn’t help but wonder about the website. How would the website set the tone for what’s expected to be such an amazing experience in an incredible building? Would the website have everything I needed to pack up the family for an afternoon of fun?
I have to say, the website exceeded my expectations. It’s fun, interactive, informational and easy to use all at the same time. While this may seem easy to pull off, I know from years on the job, creating a website that includes all of these elements is a balancing act. Here are five reasons why I think www.perotmuseum.org deserves a few kudos:
- Timely and relevant content. There is no substitution for great content that engages users visit after visit. I explore the site at least once a week and the homepage always features new, exciting content that leads me to explore new areas of the site.
- Interactive experience. Let’s face it, it’s just cool to scroll down to the bottom of the page and see how many pixels you’ve traveled! For those of you less digitally inclined, the site shows inches traveled and nanojoules burned. Not to mention the phase of the moon (today is a waxing crescent moon) shown in relation to the actual building. The time lapsed videos of the building construction and exhibit installation are impressive too.
- Brand consistency. Building a great site is more than putting up a few facts and tidbits about the museum; it’s about integrating your brand look and feel into all facets of the site. The replication of the red bracket icon throughout the site really ties it all together.
- Good design and organization. Similar to good content, there is no substitute for a well-designed site that’s organized in a logical manner. It should be easy to use whether a visitor is trying to buy tickets for the first time or the thirty-first time; and it is!
- Integrated marketing approach. The web is a jumping off point for all other marketing communications. The various digital and print communications I receive from Perot seem to have just the right message at just the right time.
I wonder what I’ll experience the next time I visit www.perotmuseum.org – perhaps another phase of the moon, a science trivia question or a new interactive experience. As for my next visit to the museum, it’s already booked (through the online member portal, of course) for Saturday morning where another new adventure awaits the Scott family.
Join the conversation! What are your thoughts about the site?