We’re all fans of impactful brevity. Content that subscribes to the “less is more” notion tends to be more relevant, engaging and memorable.
And that’s just what happened when Baylor Research Institute (BRI) asked us to transform their 75-page annual report into an engaging digital piece. The report came to us as a data-rich heap of copy, but we shaped it to its most compelling core for a clean, easy-to-navigate HTML experience.
In early 2012, BRI released their 2011 Annual Report, a print piece that detailed the people, the milestones and the supporters behind BRI’s contributions to medical research. But while the booklet served BRI well in print, the company sought a way to digitally convey the data in an accessible, sharable method that would engage BRI’s network of consumers, physicians and supporters.
Marketwave developed an experiential platform that digitally communicated BRI’s annual report data. The team ventured away from a static PDF to an interactive, HTML product designed to live on the website for an extended shelf life. We carefully selected the most compelling visuals from the print piece and gave them interactive life and functionality while adhering to the original piece’s look and feel.
THE FINAL PRODUCT
View the report here.
The resulting product was overwhelmingly well-received by BRI physicians, investigators and staff. We provided both a consumer- and physician-friendly piece that visually told the story of BRI’s impact, without compromising the content or look and feel from the original annual report. The report has received accolades across the Baylor network, and has been externally and internally shared with supporters, colleagues, partners and staff.
– DFW AMA Marketer of the Year, Interactive Media Winner
– Communicator Award, Silver Award of Distinction (Medical)
– Davey Awards, Silver Award
– MarCom Awards, Platinum Award
We’ve said it before, and we’ll say it again – we could not do these successful projects without our wonderfully supportive clients. Their collaboration helps us transform off-the-wall ideas into bold marketing campaigns that raise awareness, communicate impact and create memorable experiences.