Marketwave, in support of our client Oncor, participated in the 2013 Dallas Heart Walk on September 9. This was the second straight year our team has walked, but this year was special because Oncor’s CEO Bob Shapard was the Heart Walk Chair. It was extra special for our team because the beautifully bright orange Oncor Heart Walk shirts were designed by Marketwave’s Creative Director Buck Choate!
The day started early with the teams arriving at Victory Plaza at the American Airlines Center around 8 a.m. The partly overcast sky made for a perfect day to walk a 5K. The Oncor team was in full force at the Dallas Heart Walk, which is the largest Heart Walk in the country. The route, covering 3.1 miles, took us over the Margaret Hunt Hill Bridge, a new icon in the Dallas skyline.
After our trek, we had the opportunity to visit the Oncor Headquarters at 1616 Woodall Rogers and enjoy some boxed lunches, Pink Berry “fro-yo” and other goodies and prizes. Oncor’s CEO Bob Shapard addressed the large crowd in the main atrium and expressed his appreciation of the support and commitment by employees, friends, vendors and partners who donated, walked and made the 2013 Heart Walk a success.
At Marketwave, we live out our values daily. While walking for this important cause, we had the opportunity to have fun while ‘exercising’ two of them: giving back and having a service mindset. Our commitment to our clients and the relationships we have formed made getting up early on a Saturday morning to walk a 5K not so bad!
Below are some details and facts about the 2013 Dallas Heart Walk*:
- The Impact Goal of Heart Walk is to improve cardiovascular health of all Americans by 20 percent by the year 2020.
- The health of Americans is at a tipping point. Some experts predict that today’s children are not expected to live as long as their parents – the first time ever for an entire generation’s life expectancy to drop.
- Currently, less than 1 percent of the population, and no children (ages 12-19), meet the AHA criteria for ideal cardiovascular health.
- Obesity is one of the most expensive health care problems, surpassing smoking.
- One third of U.S. children are overweight or obese, putting them at higher risk of heart disease. Stroke research has shown that some 12-year-olds have 45-year-old hearts!
- Heart disease is the #1 killer and stroke is the #4 killer of Americans.
*Source: American Heart Association Website
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