Don’t fear digital: Why energy companies should consider an online approach

Posted by on October 24, 2013

We hear it all the time.

“Oh, we can’t use social media, we’re too heavily regulated. The lawyers would kill us.

Yes, it can be a challenge to set a digital strategy in place for an energy company. But if you’re an energy marketer or communicator, it’s important to remember two things. First, digital isn’t just social media. Second, sound digital strategy, sometimes including social media, can actually bolster an energy company’s reputation to its customers and regulatory bodies, and even make an attorney’s job easier.

Influences of energy decision making

Influences of energy decision making

These statements come with a caveat: I specifically say sound strategy, because simply launching a Facebook presence when you’re a B2B pipeline provider is not necessarily that. Every company is different, and no one-size-fits-all social media or digital approach is going to fit every situation.

That’s why it’s vital – in our humble, agency opinion – to consult with experts who not only understand digital strategy, but are willing to go the extra mile with you to research your target audience’s preferences, work with your key stakeholders (yes, even the lawyers) to help identify land mines, and develop and sell-in a true digital marketing plan that helps you reach your unique goals and targets.

Always remember: no matter what industry category your business falls into, people buy from people. And people? Well, they’re online.


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