3 great examples of effective cancer awareness campaigns

Posted by on November 21, 2013

If you’ve noticed an uptick in cause marketing surrounding cancer awareness this fall, you aren’t alone. Health-based organizations and causes are working to make sure that cancer screening and research is top of mind before the busy holiday season, and they’re using grassroots tactics and the power of social media to get their messages out there.

Here’s a list of some of our favorite campaigns:

A Crucial Catch

This October, the NFL again partnered with the American Cancer Society, using video testimonials reminding people of why early screening is so important. The campaign, A Crucial Catch, had cheerleaders, reporters and fans sharing their stories of awareness tied to the game of football. And of course, NFL teams carried the message onto the field, with a now-annual tradition of wearing pink accents during October games.


What began as a grassroots way to raise money for prostate and testicular cancer awareness, Movember has now become a global organization raising awareness for men’s health in general. Men everywhere are growing facial hair in support of the cause, and others are finding creative ways to show their support, even without that particular ability.


The #Mamming campaign – or meme, really – looks and sounds, well, funny. This lighthearted take on the importance of regular mammograms was started by two advertising agency friends who had been impacted by breast cancer. From there, it was just a matter of a hashtag and some great videos to get this campaign to go viral.

Do you agree or disagree with our choices? Let us know if we missed your favorite in the comments below.


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