Takeaways from Ellen’s Twitter-breaking selfie

Posted by on March 4, 2014

Love it or hate it, selfies are continually filling the world of social media. If you tuned into Sunday’s 86th Annual Academy Awards or have been exposed to any news sources post-Oscars, you should have noticed the star-studded selfie taken at the event. During her second time hosting the Oscar’s, Ellen DeGeneres gathered a handful of celebrity guests and squeezed them together for a once in a lifetime photo, taken by the dashing Bradley Cooper himself. As you can imagine, it went viral faster than you could say, “And the Oscar goes to…”

So what is there to take away from her social media success? Here are three things I believe marketers need to incorporate into their social media strategies:

Set goals. Ellen said it herself; she wanted to break the record for the most retweets. When looking at a social media strategy, measurement must be an important pillar supporting all your efforts. It should be a motivator behind your day-to-day engagement online. If you’re creating a social strategy, be sure to set goals and continuously monitor your growth.

Focus your outreach. Marketers must be mindful of what platforms best suit their content. Twitter is the best channel for users to share content and it’s also easy for anyone to jump in the conversation. That’s why this selfie was perfect for sharing on that specific platform. If you have a goal in mind, be sure your choice of channel helps you achieve it, not set you back.

Timing is everything. One of the greatest parts about social media is that it’s all in real time. At any moment you can hear feedback and create engagement with users around the world. Ellen’s timing was key in getting her tweet shared. Use this tactic on your own social strategy and post when the timing is right. Whether it’s the time of day or timeliness of a blossoming trend, timing is everything.

What did you take away from Ellen’s record-breaking selfie? Tell us in the comments below!


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