By Dione Martin
When Amanda Gleason joined our team in 2010, we were all a bit envious of her previous employer – Southwest Airlines. And, when she was offered a dream job as Travel Editor for Southwest: The Magazine, Southwest Airlines’ inflight publication, we were a bit green with envy again. But, sometimes things just come full circle.
We’re excited to announce that Amanda Gleason has rejoined our team as a Senior Communications Specialist. An excellent writer and editor with a knack for creative storytelling, Amanda also understands the ins and outs of media relations and what makes a great story.
We’re excited to welcome her back and share more about her background in the Q&A below:
Q: Tell us, why did you decide to come back to Marketwave?
A: Marketwave encourages its employees to grow, both professionally and personally, and there is strong leadership in place to help us reach our goals. This support and guidance, along with a fun group of colleagues, makes it an easy place to return to, and I’m excited to be back. And did I mention the potluck lunches?
Q: What do you like to do for fun in your spare time?
A: If I’m not hanging out with my pup, I’m reading a good book, taking an acting class, cheering on the Texas Rangers, supporting my boyfriend at his mountain biking races, or planning my next trip. On the agenda for 2015: New York City!
Q: You held on to the framed “going away” pictures signed by our team. Would you say you’re a sentimental person?
A: Absolutely. I recently had to trade in my Saturn that I’d had for 10 years and it broke my heart. I think any time there’s a story behind something, or if it conjures up a good feeling or memory, it’s worth holding on to.
Q: As you know, some of us were a bit envious of your travel editor gig. What did you learn in your last role that you will leverage on our team?
A: As the travel editor for Southwest: The Magazine, I got the chance to be on the receiving end of media pitches, which has given me insight into what works when you’re trying to get a writer’s attention. Finding your “story” is essential whether you’re a writer or a PR professional—you have to think like a reporter to know what to pitch.
Q: What is your work passion?
A: Discovering what it is about our clients that sets them apart, and then ﬁnding the ideal outlets to share their stories. If I can help clients tell their story in a way that makes people want to know more about them, then I’m happy.
Q: What motivates [or inspires] you?
A: Any situations that force me to think in new ways to solve problems and stretch my imagination are a big motivator for me. And I’ve been lucky enough to have teachers and professors throughout my life who have always inspired me to be the best I can.
Q: Anything you’d like to share with us about your family?
A: My almost six-year- old toy Australian Shepherd, Maverick, is my best bud and my baby. What he lacks in weight (he’s only seven pounds), he makes up for in personality. Fetching tennis balls and eating asparagus are two of his favorite activities. I’ve also got ﬁve nieces and nephews who somehow think I’m still cool, despite having just turned 30.
Q: We know you’re an avid reader of real, actual books. What are you reading right now?
A: I try and alternate between ﬁction and nonﬁction, but I’m currently on a ﬁction kick after reading Gone Girl by Gillian Flynn. Anything by her tops my list. Next up: Start With Why by Simon Sinek, which describes how the best leaders inspire action. His TED talk on the topic got me hooked.