Perspectives from a Marketwave Intern: The NSAC Competition

Posted by on May 6, 2015

This week’s guest post comes from Marketwave’s client services intern, Kelly Ann Buddecke.

Marketwave intern KellyAnn Buddecke, along with her SMU team, at the National Student Advertising Competition in Dallas.

Marketwave intern Kelly Ann Buddecke, along with her SMU team, at the National Student Advertising Competition in Dallas.

Dallas is the center of so much: business, culture, (and in my humble opinion) some of the brightest people around. This applies not only professionally but at the collegiate level as well.  Big D recently hosted the prestigious National Student Advertising Competition (NSAC), sponsored by the American Advertising Federation. As part of the event, 25 colleges in Texas, Louisiana, Arkansas and Oklahoma were given a hypothetical task from Pizza Hut: create a campaign to ensure that 75 percent of orders would be placed online by December 2015.

I had the privilege of being on the team that represented Southern Methodist University and presenting the pitch on behalf of Temerlin Advertising Institute. With the unbelievable support of my parents, friends, faculty and Marketwave, I was able to go to the competition. Best of all, our team brought SMU back into the “winners circle” for the first time in over a decade.

This incredibly unique and challenging experience was fascinating. Having 14 college kids set up an agency and create an entire professional campaign in four months is no easy task. After countless all-nighters, early-morning agency meetings every Saturday and Sunday, and working all spring break, we had a campaign that made us incredibly proud. The NSAC journey (and trust me, it really was a journey) gave us a taste of every aspect of the advertising business.

From conducting focus groups, pinpointing the ideal target market, media planning, creative executions and more, this competition allowed us the opportunity to apply our four years of study into a real-world situation for a very real client. We named our little agency Praxis, the combination of theory and practice. The fast-paced competition prep I was experiencing everyday was supplemented by my internship here at Marketwave.

My Marketwave family supported my crazy hours and lofty goals. I am lucky to be in an environment with other crazies who truly believe “we can do it all.” My desk-mates are likeminded individuals who also have the tendency to raise their hands when new tasks need drivers.

Our Vice President of Business Development, Michael Young, even came to the competition to support me. It is because of these amazing people that I was able to not only learn at both work and school, but thrive. I have learned more in these four short months than I have in my entire college career and if there are any SMU alums reading this—you know that is nothing to laugh about.

So after hundreds of sleepless nights, 14 students, five presenters and one internship, I find myself as confident and excited about my future as ever. I am incredibly lucky to have been able to compete in the NSAC competition and simultaneously learn from the best in the business here at Marketwave. Whether I was in room 237 in the Umphrey Lee building on campus, or suite 345 in Addison, I was experiencing something truly amazing and am proud to call both places home.

As my personal hero, Thomas Jefferson, said: “I’m a great believer in luck, and I find the harder I work the more I have of it.”

Kelly Ann Buddecke is a Senior Hunt Leadership Scholar at Southern Methodist University majoring in Advertising and International Studies and a proud Marketwave intern. She graduates this year, and we wish her the very best as she pursues her next adventure.


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