Category Archives: Marketing

Marketing Refresh Lessons: Back to School

Take Marketing Back to School
Posted by on August 14, 2018

It’s that time of year again, when we’re hit with back-to-school marketing everywhere we turn. The stores stock an endless supply of notebooks and folders, discounted clothing flies off the shelves and TV commercials feature the latest sales on backpacks and tennis shoes. What does back to school mean for businesses? It signals a season…

Inbound Marketing: 3 Steps You Don’t Want to Miss

Posted by on August 7, 2018

Times have changed! Traditional marketing is slowly dying, and inbound marketing is taking over. Why? Because buyer behavior is changing and the buyer is more empowered than ever (thank you, technology!). With that change must come a change in our marketing behavior. However, companies (and marketers) often follow their desire for immediate results. In the…

4 Tips to Help Sync Sales and Marketing

Sync Marketing & Sales
Posted by on May 7, 2018

I’m always shocked as I talk to clients and prospects that their sales and marketing teams aren’t talking regularly, and many aren’t even headed toward the same goals. While there is some natural tension between the two areas, considering the pace of business and the competitive noise both teams have to cut through, smart leaders know you…

How to Write Winning Headlines – and Subject Lines, Too

Posted by on May 3, 2017

You see a headline on a news page: Facebook Admits Fault Over Children Ad Sales Tactics. You continue to scroll and on another page of the same site you see the following headline: Facebook Handed Over Data on ‘Insecure’ and ‘Overwhelmed’ Teenagers to Advertisers. If you didn’t click on the first headline, perhaps you were more…

Print is Still Alive and Doing Well in Communications Strategies

Posted by on August 29, 2016

Whether it’s an engaging annual report that tells a compelling story, a tent card that welcomes new employees after an acquisition or a bulky direct mail piece that generates a 17 percent response rate—we consistently produce a variety of print materials for our clients. So, I wasn’t completely surprised when I attended an IABC professional…

Tools We Love: 4 Trello Features That Simplify My Life, and Maybe Yours Too

Posted by on July 29, 2016

It sounds like an exaggeration, but au contraire: Trello has changed my life. The productivity tool has helped our team rethink the way we manage projects, and we’ve used its basic (free) version for everything from content writing to thought leadership and media relations. You could say we’re fans, and not just because it satisfies…