It’s that time of year again, when we’re hit with back-to-school marketing everywhere we turn. The stores stock an endless supply of notebooks and folders, discounted clothing flies off the shelves and TV commercials feature the latest sales on backpacks and tennis shoes. What does back to school mean for businesses? It signals a season…
Times have changed! Traditional marketing is slowly dying, and inbound marketing is taking over. Why? Because buyer behavior is changing and the buyer is more empowered than ever (thank you, technology!). With that change must come a change in our marketing behavior. However, companies (and marketers) often follow their desire for immediate results. In the…
I’m always shocked as I talk to clients and prospects that their sales and marketing teams aren’t talking regularly, and many aren’t even headed toward the same goals. While there is some natural tension between the two areas, considering the pace of business and the competitive noise both teams have to cut through, smart leaders know you…
At Marketwave we like to say that your brand is what people say about you when you are not in the room. You can tell me what your brand is, but I get a better sense of what your brand truly is by asking the market. We’ve identified some common areas where brands often fall…
You see a headline on a news page: Facebook Admits Fault Over Children Ad Sales Tactics. You continue to scroll and on another page of the same site you see the following headline: Facebook Handed Over Data on ‘Insecure’ and ‘Overwhelmed’ Teenagers to Advertisers. If you didn’t click on the first headline, perhaps you were more…
Whether it’s an engaging annual report that tells a compelling story, a tent card that welcomes new employees after an acquisition or a bulky direct mail piece that generates a 17 percent response rate—we consistently produce a variety of print materials for our clients. So, I wasn’t completely surprised when I attended an IABC professional…
It sounds like an exaggeration, but au contraire: Trello has changed my life. The productivity tool has helped our team rethink the way we manage projects, and we’ve used its basic (free) version for everything from content writing to thought leadership and media relations. You could say we’re fans, and not just because it satisfies…
We all know that to keep a blog alive, you should keep the content fresh and timely. There are few things more detrimental to your goals than going long stretches of time without posting. But that can be a challenge—and at Marketwave, we’re no exception. Our deadlines are endless, hot priorities pop up daily and…
This is an edited version of a post that Bana wrote for the American Marketing Association, Austin Chapter, where she volunteers as blog manager on the technology committee. Did you go to SXSW Interactive this year? If so, lucky you. You likely saw a mix of insanely cool tech and heard mind-blowing facts, stats and…
We all have those brands that we’ll always turn to even when other options come along. This is because at one moment in time this brand surpassed being just a brand and found a place in your heart. This is a Lovemark. I was introduced to the idea of Lovemarks in college. (There’s a great…