I’m always shocked as I talk to clients and prospects that their sales and marketing teams aren’t talking regularly, and many aren’t even headed toward the same goals. While there is some natural tension between the two areas, considering the pace of business and the competitive noise both teams have to cut through, smart leaders know you…
Category Archives: Marketing
Truth Serum for Your Brand: What CEOs Need to Hear (but nobody will tell them)
Posted by Michael Young on June 20, 2017At Marketwave we like to say that your brand is what people say about you when you are not in the room. You can tell me what your brand is, but I get a better sense of what your brand truly is by asking the market. We’ve identified some common areas where brands often fall…
How to Write Winning Headlines – and Subject Lines, Too
Posted by Dione Fudzie on May 3, 2017You see a headline on a news page: Facebook Admits Fault Over Children Ad Sales Tactics. You continue to scroll and on another page of the same site you see the following headline: Facebook Handed Over Data on ‘Insecure’ and ‘Overwhelmed’ Teenagers to Advertisers. If you didn’t click on the first headline, perhaps you were more…
Print is Alive! And doing well
Posted by Dione Fudzie on August 29, 2016Whether it’s an engaging annual report that tells a compelling story, a tent card that welcomes new employees after an acquisition or a bulky direct mail piece that generates a 17 percent response rate—we consistently produce a variety of print materials for our clients. So, I wasn’t completely surprised when I attended an IABC professional…
Tools We Love: 4 Trello Features That Simplify My Life, and Maybe Yours Too
Posted by Bana Jobe on July 29, 2016It sounds like an exaggeration, but au contraire: Trello has changed my life. The productivity tool has helped our team rethink the way we manage projects, and we’ve used its basic (free) version for everything from content writing to thought leadership and media relations. You could say we’re fans, and not just because it satisfies…
How to Write a Blog Post in 15 Minutes or Less
Posted by Meredith Steffen on May 26, 2016We all know that to keep a blog alive, you should keep the content fresh and timely. There are few things more detrimental to your goals than going long stretches of time without posting. But that can be a challenge—and at Marketwave, we’re no exception. Our deadlines are endless, hot priorities pop up daily and…
SXSW Interactive: Five Recaps from 2016
Posted by Bana Jobe on March 22, 2016This is an edited version of a post that Bana wrote for the American Marketing Association, Austin Chapter, where she volunteers as blog manager on the technology committee. Did you go to SXSW Interactive this year? If so, lucky you. You likely saw a mix of insanely cool tech and heard mind-blowing facts, stats and…
Lovemarks: beyond brand loyalty
Posted by Alyssa Anton on March 14, 2016We all have those brands that we’ll always turn to even when other options come along. This is because at one moment in time this brand surpassed being just a brand and found a place in your heart. This is a Lovemark. I was introduced to the idea of Lovemarks in college. (There’s a great…
Creative Brief Tips: 5 Common Mistakes and How to Fix Them
Posted by Marketwave on February 19, 2016As an account person, creative briefs are the bane of my existence. A necessary evil. Yes, they’re the foundation for creative projects. And yes, they’re used to help clients agree on common goals for the project. But while a creative brief helps projects run smoothly, that doesn’t mean they’re always easy to put together. Translating…
Five of the Best Super Bowl Commercials
Posted by Amanda Gleason on February 4, 2016If last year was any indicator, some 114 million people will be glued to their TV screens on Sunday as the Denver Broncos take on the Carolina Panthers in the 2016 Super Bowl. If you get your kicks more from the commercials, though, there’s good reason for that: A 30-second Super Bowl ad costs as…