Category Archives: Branding

Marketing Refresh Lessons: Back to School

Take Marketing Back to School
Posted by on August 14, 2018

It’s that time of year again, when we’re hit with back-to-school marketing everywhere we turn. The stores stock an endless supply of notebooks and folders, discounted clothing flies off the shelves and TV commercials feature the latest sales on backpacks and tennis shoes. What does back to school mean for businesses? It signals a season…

4 Social Media Design Techniques to Help Your Brand Stand Out

Posted by on July 9, 2018

In the age of social media, as users are presented with an increasing amount of content, it’s important to stay on top of the game. One place to start? With effective social media design, which supports brand recognition and connects a target audience with products and services. It can feel overwhelming to start planning the…

How Inside-Out Branding Can Help You Rise in the Era of Fake News

Posted by on September 26, 2017

Reporting without facts. Click bait headlines. Failed PR stunts. The instantaneous and diverse ways to access information in this digital age are overwhelming and a lot of it can be downright fake. Consumers have wised up to this abundance of unreliable messages and now have a more cynical view of what advertisers push their way.…

How to Write Winning Headlines – and Subject Lines, Too

Posted by on May 3, 2017

You see a headline on a news page: Facebook Admits Fault Over Children Ad Sales Tactics. You continue to scroll and on another page of the same site you see the following headline: Facebook Handed Over Data on ‘Insecure’ and ‘Overwhelmed’ Teenagers to Advertisers. If you didn’t click on the first headline, perhaps you were more…

Print is Still Alive and Doing Well in Communications Strategies

Posted by on August 29, 2016

Whether it’s an engaging annual report that tells a compelling story, a tent card that welcomes new employees after an acquisition or a bulky direct mail piece that generates a 17 percent response rate—we consistently produce a variety of print materials for our clients. So, I wasn’t completely surprised when I attended an IABC professional…

Leadership Lessons In Times of Crisis

Posted by on July 15, 2016

Last Thursday night, my city experienced the deadliest attack on police since 9/11. Five officers were killed (as we all know too well after watching the unspeakable sadness of five funeral processions this week). This tragedy has brought many important conversations to the forefront about policing, guns and racial relations and I’m pleased to see…

Taking Victory Laps at Marketwave

Posted by on May 16, 2016

We have a monthly celebration here at Marketwave and we call it Victory Laps. As you might guess, it involves taking a virtual victory lap in a few different areas that we think are important to recognize. We have a wall in the office covered in chalkboard paint and we record our small victories there…