Category Archives: Digital Marketing

Instagram Stories: What are they? And, how can marketers leverage them?

Instagram Stories Marketing
Posted by on July 31, 2018

You really can’t be in the marketing and communications field and not subscribe to the mantra of continuous learning. Whether you’re listening to podcasts, watching webinars, attending industry luncheons or scanning newsletters every day, you have to do something to keep your knowledge up-to-par – and keep up with an ever-evolving industry. At Marketwave, we…

Happy World Emoji Day! Do’s and Don’ts of Emoji Marketing

Happy World Emoji Day
Posted by on July 17, 2018

If you like to illustrate your tweets, texts or emails with emojis, then rejoice: July 17, 2018, marks the fifth annual World Emoji Day. Whether you love them or hate them, emojis are everywhere—in fact, there are currently 6 billion of them floating around the world. They’re even being recognized as Britain’s fastest growing language.…

4 Social Media Design Techniques to Help Your Brand Stand Out

Posted by on July 9, 2018

In the age of social media, as users are presented with an increasing amount of content, it’s important to stay on top of the game. One place to start? With effective social media design, which supports brand recognition and connects a target audience with products and services. It can feel overwhelming to start planning the…

How to Write Winning Headlines – and Subject Lines, Too

Posted by on May 3, 2017

You see a headline on a news page: Facebook Admits Fault Over Children Ad Sales Tactics. You continue to scroll and on another page of the same site you see the following headline: Facebook Handed Over Data on ‘Insecure’ and ‘Overwhelmed’ Teenagers to Advertisers. If you didn’t click on the first headline, perhaps you were more…

Print is Still Alive and Doing Well in Communications Strategies

Posted by on August 29, 2016

Whether it’s an engaging annual report that tells a compelling story, a tent card that welcomes new employees after an acquisition or a bulky direct mail piece that generates a 17 percent response rate—we consistently produce a variety of print materials for our clients. So, I wasn’t completely surprised when I attended an IABC professional…

Tools We Love: 4 Trello Features That Simplify My Life, and Maybe Yours Too

Posted by on July 29, 2016

It sounds like an exaggeration, but au contraire: Trello has changed my life. The productivity tool has helped our team rethink the way we manage projects, and we’ve used its basic (free) version for everything from content writing to thought leadership and media relations. You could say we’re fans, and not just because it satisfies…

9 Easy Ways to Amp Up Your Pinterest Using SEO

Posted by on January 22, 2015

This week’s guest post comes from Marketwave’s client services intern, Ruby Camarillo. Your business has a Facebook, a Twitter and maybe even a blog, but does it pin? Pinterest is uncharted territory for most businesses mainly because of its large reputation of being the hub for wedding inspiration. While, yes, Pinterest does play host to…

Mobile Holiday Sales in 2014: How Do Mobile Users Affect Holiday Shopping?

Posted by on January 9, 2015

If you’re anything like me, you’ve become permanently attached to your smartphone. It’s not unusual for me to spend every moment with my phone in my hand – whether I’m falling asleep texting, waking up and hitting snooze, or researching on both my work laptop and my phone (because why not?), my iPhone has become…

Fun with Analytics: Our most-viewed posts on the Marketwave blog

Posted by on October 1, 2014

Being the resident digital analytics nerd at Marketwave has its perks! One of them is that I have access to analytics data on all of Marketwave’s blog posts. I’ve even been known to use this data to create a little healthy competition among the team. And today, I wanted to share that data with you…

Three free third-party tools for LinkedIn

Posted by on July 29, 2014

Various social media networks have third-party tools that help those networks function a little bit easier. Twitter has Hootsuite and Tweetdeck to create and manage Tweets, as well as measure engagement with other Twitter users. Third-party applications are typically used on Facebook for hosting contests, and building custom pages and tabs. But what about LinkedIn?…