Category Archives: Uncategorized

Recent Marketwave Highlights

Posted by on July 6, 2017

The second quarter of 2017 was a busy one for Marketwave! Outside of our day to day, we have a few exciting announcements to share. AWARDS 23rd Annual Communicator Awards – We received a gold 2017 Communicator Award of Excellence for our work on Baylor Scott & White Transplant Institute’s Annual Report in the category of…

5 Myths About Conscious Leadership

Posted by on June 28, 2017

Our CEO, Tina Young’s article just published in the national Conscious Company magazine. Tina is Chair-Elect of the Dallas Chapter of Conscious Capitalism and passionate about servant leadership and its power to engage teams and drive performance. To read the full article, go to: 5 Myths About Conscious Leadership  

Three Reasons You Could be Driving Away Top Candidates (…and how to fix it)

Posted by on April 10, 2017

  It’s no secret you only get one chance to make a first impression during the hiring process, but when competition for top talent is high, many employers forget that door swings both ways. While smart job candidates understand that their resume, appearance, digital footprint and interview performance will impact their job-hunting success, some companies overlook the…

Sum and Substance: Five stories about the path to fulfilling work

Posted by on November 7, 2016

“Go forth and do good”— that was the call-to-action issued to more than 100 attendees at Sum and Substance last week by five people who have found purpose and meaning in their jobs. Put on in partnership with the local chapter of Conscious Capitalism, a business movement built on four key tenets—higher purpose, stakeholder integration,…

Print is Alive! And doing well

Posted by on August 29, 2016

Whether it’s an engaging annual report that tells a compelling story, a tent card that welcomes new employees after an acquisition or a bulky direct mail piece that generates a 17 percent response rate—we consistently produce a variety of print materials for our clients. So, I wasn’t completely surprised when I attended an IABC professional…

Tools We Love: 4 Trello Features That Simplify My Life, and Maybe Yours Too

Posted by on July 29, 2016

It sounds like an exaggeration, but au contraire: Trello has changed my life. The productivity tool has helped our team rethink the way we manage projects, and we’ve used its basic (free) version for everything from content writing to thought leadership and media relations. You could say we’re fans, and not just because it satisfies…

Leadership Lessons In Times of Crisis

Posted by on July 15, 2016

Last Thursday night, my city experienced the deadliest attack on police since 9/11. Five officers were killed (as we all know too well after watching the unspeakable sadness of five funeral processions this week). This tragedy has brought many important conversations to the forefront about policing, guns and racial relations and I’m pleased to see…

Can’t We All Just Belong?

Posted by on June 27, 2016

We’re fortunate here at Marketwave that we are growing. Part of growing is hiring and part of hiring is interviewing. We placed ads in all the usual places and received a ton of resumes. Some are oddly not even close to qualified for the position, and some are way over-qualified. So it’s a time- consuming…

Are We Simplifying Good Content, or Sacrificing It?

Posted by on June 1, 2016

Earlier this spring, HBO’s Last Week Tonight host John Oliver put the spotlight on healthcare journalism and communications—and more specifically, shamed the industry for simplifying complex and jargon-rich topics at the expense of substance. If you can excuse the vulgarities of the show, it’s worth the watch. In the months since it aired, I haven’t stopped thinking about…