In 2013, Baylor Health Care System merged with Scott & White Healthcare to create Baylor Scott & White Health. The following year, Baylor Scott & White Research Institute (BSWRI) also made significant strides in research—in everything from cancer therapies to treatments for hepatitis C. However, awareness was low among physicians, scientists and clinicians—and even their employees. We created online and print versions of an annual community report to showcase the breakthroughs happening at BSWRI and how they are affecting real patients. We also developed an interactive direct mail piece, complete with a USB drive that took recipients directly to the new online report.
