Oncor - Marketwave

Video

Experiential

Ask Oncor Exhibit

Award Winning Work

When Oncor learned consumers were largely confused about its role in delivering electricity to their homes and had questions about power outages, they turned to Marketwave to develop a new program—Ask Oncor. We Deliver. Our team created and designed a seven-station, branded traveling exhibit that directly connected Oncor to consumers to answer their questions and educate them on how reliable, safe and advanced electric delivery works. The exhibit also offers energy efficiency tips through interactive lighting and insulation displays. Since its inception in 2010, the program has reached more than 78,000 customers with Oncor messaging.

Services:

Engagement Marketing
Experiential Design
Exhibit Design
Measurement & Reporting
Messaging Platform
Strategic Planning
Video Production
Energy Marketing

Experiential & Branded Space

Mobile Museum

To celebrate their 100 years of operation, Oncor wanted to showcase how they had grown over the years through a mobile, interactive experience that could travel its service territory. As a result, Marketwave created the Centennial Mobile Museum, a 20-foot branded trailer that included five stations: 1) a welcome wall with graphics, 2) a multimedia timeline that included engaging videos of Oncor’s history, 3) a trivia station with multiple iPads loaded with energy history questions, 4) a then-and-now experience displaying energy artifacts and current technology and 5) a large monitor that featured Oncor’s “Future Video.”

Services:

Engagement Marketing
Experiential Design
Exhibit Design
Measurement & Reporting
Messaging Platform
Strategic Planning
Energy Marketing

Print & Experiential

State Fair Scavenger Hunt

As a prominent Dallas-based company with deep roots in the community, Oncor is a longtime sponsor of the State Fair of Texas. In 2014, the company hosted an exhibit called the Social Corral, which aimed to promote their customer communications technologies. Our objective was to create digital assets for Oncor’s primary communications channels to drive traffic to the Social Corral. As a result, we created a social media scavenger hunt that encourage fair goers, who came by the Oncor booth, to take photos at three of five selected fair locations and share it on their social platforms using the tag @Oncor and #BIGTEX. Participants who posted three photos automatically were entered to win a prize.

Services:

Engagement Marketing
Graphic Design
Illustration
Print Collateral
Energy Marketing
Community Relations

The Wire Press Kit

Award Winning Work

In 2014, Oncor—Texas’ largest transmission and distribution electric utility—launched The Wire, an online newsroom populated with topical information for both consumers and energy experts. The goal? Help reinforce the company’s image as a trusted adviser within the energy industry. To drive traffic to the site, Oncor tapped Marketwave, and that’s when our media plan came into play. Our team developed press kits, complete with informational booklets introducing the newsroom and a piece of 6-inch conductive wire symbolizing the site’s namesake. Forty kits later, each one was hand-delivered to members of the media across Oncor’s service territory, ensuring that the company—and The Wire—were top of mind.

Services:

Content Marketing
Direct Mail
Email Marketing
Graphic Design
Integrated Marketing Campaign
Print Collateral
Website Design
Energy Marketing

Our WorkOncor

Video

Experiential

Experiential & Branded Space

Print & Experiential