With the development of Spirit Realty’s new brand platform came the need for a new logo that would support the company’s vision for the future. As a leading triple net-lease REIT, Spirit was seeking a logo that would not only convey the professionalism of the financial and real estate industries, but would also represent the value Spirit places on people—including employees, analysts, shareholders and customers. By creating a logo with the feel of a bar chart, our team conveyed growth as the logo’s major theme—signifying growth in business and company size, as well as each employee’s own personal career growth.
