Equipped with a new brand platform, VAR Technology Finance was ready for a new brand identity that would position them to compete against both larger captive and smaller boutique firms in the industry. We created a logo that quickly communicates what the technology leasing and financing company does and captures the energy and fast-moving nature of the industry. The four vibrantly colored arrows, while showing direction, also represent partners working together toward the best solutions, a concept that resonates with busy decision-makers responsible for acquiring technology solutions.
