ELEVATING YOUR BRAND

Every brand has a unique story. Our seasoned branding and strategy professionals discover and create stories that are compelling, engaging and most importantly, memorable. Whether your brand needs a fully integrated campaign, a strong website presence or a rebrand to achieve long-term goals, our process is multifaceted and highly collaborative to support positive outcomes.

Delivering Substance

We create materials that align with your brand platform and elevate your sales position. We also identify the right marketing touchpoints for your organization and use our full arsenal of communication tools—from collateral and websites to mobile and emerging media—to meet your customers where they are. In short, we give your brand the substance and relevance that connects with your market and helps you grow.

Brandwave Workshop
Our team of brand strategy professionals leads this workshop, and walks senior leadership and key stakeholders through Marketwave’s signature methodology for brand development and direction. This helps define crucial attributes of your brand, including: purpose, vision, core competencies, positioning, personality and essence. Your Brandwave Platform acts as the guiding directive for all marketing initiatives.
Branding and Corporate Identity
From brand strategy and architecture to identity design and development, we work holistically to craft brands customers love. All branding efforts start with a strategic branding workshop called Brandwave. Led by seasoned branding and strategy professionals, this workshop walks senior leadership and key stakeholders through a Marketwave signature methodology of brand development and definition. From there, we construct a roadmap, begin logo and identity concepting and designs, and build a roadmap for implementing the new branding solutions.
Message Mapping
When it comes to your brand story and key messages, everyone needs to be on the same page. In our experience, a message map makes that possible. We use this framework to create compelling, concise, consistent and memorable messages developed specifically for your target audiences. Using this tool, we brainstorm and prioritize messages based on their credibility, effectiveness and relevancy. Whether you’re launching a new company or rebranding one, introducing a new product or service, developing a new campaign or heading out for a media tour, message mapping will help you and your team communicate effectively.
Employer Branding and Employee Engagement
We know that a brand isn’t just valuable for making customer connections – it’s also important to attract and engage the top talent you want on your team. Think about the multi-faceted narrative your brand is telling potential employees right now and evaluate your marketing channels to ensure that your company’s mission, vision and values are clearly articulated. What story could you be telling, that you’re not? Is your online presence strong and are you communicating growth, opportunity as well as a compelling corporate culture in this increasingly remote world? That first touchpoint a prospective hire has with your brand could be the most powerful recruiting tool you own. And the quicker you engage a new hire, the quicker the results. We can help with four key areas: HR recruitment marketing, HR talent management support, employer brand strategy and company culture.
Website Design and Development
We’re a marketing communications agency that builds web experiences. From simple brochure sites, to fully responsive, high-performance ecommerce sites, we have developed websites for a number of clients spanning multiple industries. We can determine the right elements and design for your online presence while enhancing your brand experience.
Integrated Marketing Campaigns
Having the right marketing mix is integral to the shelf life of your campaign. We’ll use our secret recipe to create a solid marketing campaign seasoned with tactics that help you reach your audiences and leave them craving more.
Video Production
There’s hardly a better way to tell a story these days than through video. The thoughtful combination of compelling imagery, simple and creative messaging and inviting sound can bring a brand and a message to life for an audience. From corporate branding and sales presentation videos, to engaging and shareable content for social media and online channels, we’re a digital marketing agency that creates videos that build your brand.
Environmental and Trade Show Exhibits
We create exhibits and displays that are visually arresting and made for impact. A well-designed exhibit can cut through the visual noise and clutter of a crowded trade show. From concept to creation, our environmental design and exhibit solutions represent your brand in way that is on message and anything but ordinary.
Advertising Campaigns
We create advertising campaigns that get attention and deliver traction. From traditional media such as print, outdoor and broadcast to digital channels like online display and social media advertising, we develop campaigns that go where your customers are. An award-winning agency, we concept, design and develop thoughtful advertising solutions that deliver results.
Copywriting and Concepting
We create words that persuade and ideas that sell. From financial and healthcare marketing to energy and construction marketing, we know how to take complex topics in a wide variety of industries and make them relatable and relevant for your customer.
Experiential Marketing
Audiences crave a sensory experience. We can transform your brand identity into a unique and impactful experience. From mobile experience centers to trade show booths, our expertise runs the gamut of experiential strategies.
Mobile and Emerging Media
Mobile has quickly grown to be a major force in the market today. Customers are consuming more content and more media on more screens than ever. Keeping on top of the latest trends and technologies gives our clients the edge in the constant challenge to stay in front of customers.

BRANDWAVE: OUR STRATEGIC FRAMEWORK

Our Brandwave strategic branding process engages a cross-section of your leaders through research and insights, competitive analysis and a collaborative workshop to arrive at brand clarity and a platform that guides marketing and communications planning.

Research & Insights

Interviews with customers, leadership team, employees and key stakeholders


Brand Workshop

Covers brand positioning, personality and vision; builds clarity to shape the brand platform


Brand Platform

Concisely presents brand vision, core competencies, positioning statement, brand personality and brand essence, forming a foundation for marketing communications strategy


Strategic Marketing Plan

Sets the roadmap for marketing momentum; defines milestones and metrics