Strengthening Your Employer Brand

Now more than ever, people are reevaluating where, and most importantly, why they work, placing increased value on a work environment that is flexible, collaborative, meaningful and fulfilling. And in today’s job market, employees don’t have to settle for anything less. So how do you make sure yours is the workplace of choice? It starts with a close look at your current employee experience (EX) and developing a vision for what you want it to be.

Employee experience is key to driving sustainable business performance and employee engagement, netting improved retention rates and better recruitment success. Research from McKinsey & Company also finds that employees with a positive EX have 16 times the engagement level than those with a negative experience, and are eight times more likely to stay with their company. Plus these satisfied employees are some of your best brand ambassadors within their networks and in the community.

Marketwave works with clients to address all areas of EX– from recruitment and onboarding to DE&I initiatives, culture accelerators and retention strategies – taking into account the entire employee journey from the first day experience to an exit interview.

Our EX services fall into three categories:

Employer Brand
  • Website Enhancements
    • About Us – Brand Storytelling
    • Careers Pages
  • Brand Anthem Videos
  • Branded Spaces (rethinking office space interiors)
  • Employee-Centric Social Media Strategies
  • DE&I Initiatives
Recruitment Marketing
  • Job Postings & Descriptions
  • Employee Spotlights
    • Features
    • Videos
  • Role- or Site-Specific Campaigns
  • Job Fair Presence
    • Booth
    • Ads
    • Social Posts
    • Sponsorships
  • Speaker’s Bureau
Culture and Retention
  • Onboarding Materials Enhancement
  • Annual Themes & Internal Campaigns
  • Culture Accelerators
  • Stay Interviews & Insights
  • Community Relations/Volunteerism Program Design
  • Leadership Development Program Branding
  • Great Places to Work Best Practices