- Website Enhancements
- About Us – Brand Storytelling
- Careers Pages
- Brand Anthem Videos
- Branded Spaces (rethinking office space interiors)
- Employee-Centric Social Media Strategies
- DE&I Initiatives
ENGAGED EMPLOYEES PERFORM BETTER (By 16X)
MAY THE BEST WORKPLACE WIN
Now more than ever, people are reevaluating where, and most importantly, why they work, placing increased value on an environment that is flexible, collaborative, meaningful and fulfilling. Employees are calling the shots. So how do you become the workplace of choice and make your employer brand stand out? Assess your current employee experience (EX) and develop a vision for what you want it to be.
PUTTING EMPLOYEES FIRST PAYS OFF
Investing in EX influences recruitment and retention goals and is key to driving sustainable business performance. Research from McKinsey & Company finds that employees with a positive EX have 16 times the engagement level, are eight times more likely to stay with their company and become some of your best brand ambassadors.
THE EMPLOYEE EXPERIENCE REVAMP
Marketwave works with clients to enhance all areas of EX through an employer brand lens– from recruitment and onboarding to DE&I initiatives, culture accelerators and retention strategies – taking into account the entire employee journey through the eyes of a potential candidate, the first-day experience, a tenured team member and all the way to an exit interview.
FULL-SERVICE EX:
Employer Brand
Recruitment Marketing
- Job Postings & Descriptions
- Employee Spotlights
- Features
- Videos
- Role- or Site-Specific Campaigns
- Job Fair Presence
- Booth
- Ads
- Social Posts
- Sponsorships
- Speaker’s Bureau
Culture and Retention
- Onboarding Materials Enhancement
- Annual Themes & Internal Campaigns
- Culture Accelerators
- Stay Interviews & Insights
- Community Relations/Volunteerism Program Design
- Leadership Development Program Branding
- Great Places to Work Best Practices