We’re bombarded with hundreds of advertisements on a daily basis, and likely don’t act on most of them. In an era of information overload, our goal is reaching the right people with the right message at the right time. When those three intersect, it’s a beautiful thing. We’ll begin with a strategic approach to gauge your market and create an advertising solution that gets you noticed, inspires your audience and activates your market.
FUELING THE SALES ENGINE
In today’s marketplace, information is abundant–yet attention is scarce. Your brand, product or service not only has to rise above the noise to appear on your prospect’s radar, but it has to do so in seconds, not minutes. The right combination of creative strategies, digital and direct channels, and data-driven insights can allow you to optimize lead generation and accelerate your growth.
A Changing Sales-scape
With so many channels of information, the buying process has changed. Has your marketing? It’s not enough to rely on traditional advertising to find your customers anymore. Modern marketers know it’s about being found—putting brands in a position to not only attract the right leads, but build a trusted relationship that will convert prospects into customers, and customers into raving fans. Marketwave creates programs that marry inbound and outbound marketing with clear, concise messages and compelling content that connects with prospects and moves them to act.
Advertising Planning and Campaigns
Channel Marketing / Sales Support
Let’s cut to the chase. We know the bottom line is your main focus, and that securing sales is what keeps the lights on. We’ll ensure that you have the right materials in your sales arsenal to tell your story while optimizing your new business efforts. From lead generation to drip marketing, we help you marry marketing and sales to hit your numbers.
Collateral and Sales Materials Design
A sharp sales kit with compelling messaging can be a powerful tool to help your sales team close more business. We write, develop and design these tools in a way that enable and enhance the sales process while clearly and simply demonstrating the essence of your brand. By understanding your sales process, we craft messages that will accent and amplify your team’s efforts.
Integrated Marketing Campaigns
Having the right marketing mix is integral to the shelf life of your campaign. We’ll use our secret recipe to create a solid marketing campaign seasoned with tactics that help you reach your audiences and leave them craving more.
Engagement Marketing
Reaching your key influencers and motivating them to act may seem like an uphill battle. It's like trying to fit in with the cool kids at school. We know how to interact with your audiences and build buzz around your brand using tactics that speak to your audience. We'll get you in their circles in no time.
CRM Programs
Processes help the world go round, and we can help you better manage your target audiences and sales activities. We’ll help you collect data, analyze the marketplace for opportunities and develop key messages for the market. Then we'll deliver communications through the appropriate channels, analyze the results and refine the approach if necessary.
SEO
On-page optimization. Title tags. Meta descriptions. Alt attributes. Schema and markup. URL structure. We get it. Search Engine Optimization (SEO) can seem complicated. But we take the complexity out by diving into the weeds, so you don’t have to. Our team will identify the best strategy based on key insights to improve your search rankings and drive more traffic to your site. Through a comprehensive approach, we leverage all sides – technical, relevant content and terms, on-site and off-site SEO strategies – to optimize your web presence and ensure integration with your overall marketing plan.
Social Media Marketing
One size does not fit all. Social media can not only help businesses increase brand awareness but can also build lasting relationships through engaging content. From LinkedIn to YouTube and Twitter to Instagram, our team understands the how and why behind social posts and the vital role of tone and brand voice. We also understand the importance of varying and creating curated content that’s focused on your audiences – not just your brand. Monitoring and participating in social conversations as well as assessing analytics to fine-tune strategies based on your company’s goals not only drives brand loyalty but also encourages engagement and conversions.
Event Marketing
Looking to create connections and build relationships? Event marketing is the single-most effective marketing channel for achieving business goals and allowing you to bring your brand to life. With the right strategy in place, it can leave a lasting impression with your target audiences. Our team can help make an impact through multi-sensory, interactive experiences that build brand recognition and support your goals.
Direct Marketing
Need an effective and powerful way to share information about a product or service to your customers or prospects? A direct marketing campaign is a great way to target your audience and tailor specific messages by industry or buying behavior to build brand loyalty. With a strategic approach and carefully implemented plan, our team works to maximize results by tracking, monitoring and analyzing results along the way. Whether it’s email, personalized direct mail or targeted digital ads, we help identify the right mix to give you the best ROI.
AN EFFECTIVE SALES FUNNEL BUILT ON COLLABORATION
We understand that every client is different – with unique goals, histories and challenges. Our integrated approach to the sales cycle aligns with your lead generation campaigns and process. We create a customized mix of strategies that integrates multiple channels and ties marketing to sales. We dig and we ask questions to ensure we have a thorough understanding of your challenges and the current state of your business.
We help clients see that adding marketing muscle takes the heavy lift off of sales and fills the pipeline.
Mike Young, Vice President