Media placements play an important role in meeting your goals, but strategic, impactful PR goes beyond media relations. It’s brand storytelling through videos or experiential marketing. It’s strategic thought leadership that plays out on social media channels and in bylined articles or OpEds. It’s PR programming that builds culture, celebrates your talent and leads you to the community efforts that matter most to your business and your employees. It’s being prepared for the unexpected – through media training and crisis communications planning. And in its most powerful form, it’s integrated with marketing efforts and tied to clear KPIs.
The Long View
Strategic PR is built over time with an intentional focus on an integrated approach and optimizing the right channels for your message. With Marketwave as your partner, PR will fuel brand building, reputation management and crisis communications. The purpose-driven brand story we’ll help you tell drives your corporate communications strategy, creates lasting connections with your audiences and inspires brand loyalty that goes beyond a transactional decision.
When it comes to your brand story and key messages, everyone needs to be on the same page. In our experience, a message map makes that possible. We use this framework to create compelling, concise, consistent and memorable messages developed specifically for your target audiences. Using this tool, we brainstorm and prioritize messages based on their credibility, effectiveness and relevancy. Whether you’re launching a new company or rebranding one, introducing a new product or service, developing a new campaign or heading out for a media tour, message mapping will help you and your team communicate effectively.
One size does not fit all. Social media can not only help businesses increase brand awareness but can also build lasting relationships through engaging content. From LinkedIn to YouTube and Twitter to Instagram, our team understands the how and why behind social posts and the vital role of tone and brand voice. We also understand the importance of varying and creating curated content that’s focused on your audiences – not just your brand. Monitoring and participating in social conversations as well as assessing analytics to fine-tune strategies based on your company’s goals not only drives brand loyalty but also encourages engagement and conversions.
With the viral nature of social media, a crisis can quickly spiral out of control. That’s why our approach to crisis communication has always been a strategically proactive one. We'll equip you with the knowledge, skills and materials to survive the worst, from crisis planning and scenario drills to statement preparation.
Whether it’s your CEO or another C-suite member, positioning your top executives as thought leaders and influencers will not only set you apart from your competition but will also enhance corporate reputation, build brand loyalty and generate new business. The benefits can also spread internally to employees, reinforcing values, impacting culture and creating brand ambassadors. We take a customized and strategic approach to creating effective executive visibility programs that aligns business priorities with successful tactics ranging from bylined articles and speaking opportunities to enhanced social media profiles and award opportunities. The foundation for these successful programs is built on maximizing results and measuring the return on these efforts.
Our thought leadership campaigns are steeped in sound strategy with clear goals and measurable objectives and play a significant role in moving a brand toward greater awareness and increased market recognition. We believe thought leadership has a place with any brand looking to tell its story, share its perspective and inform and engage its audiences. Whether the strategy involves blog contributions, byline submissions, social media influence, speaking opportunities, awards or a mix of integrated solutions, we promote your experts and brand as industry leaders to your key stakeholders.