Marketwave is excited to announce its role in the new, full-service agency collective called Wheelhouse. A collaboration between some of Dallas’ top specialty agencies (including Asher Media, Belmont Icehouse, Boxcar Creative and Marketwave), Wheelhouse partners with clients looking for big-agency benefits and talent without losing the small-agency perks.
Backed by award-winning capabilities from each agency, Wheelhouse offers marketing and brand strategy, advertising, creative, media buying, digital strategies and public relations services with the agility, responsiveness and devotion to a collaborative environment expected of a small firm. Plus, scalable talent pools and group media buying resources position the local collective to compete with consolidated mega-agencies, whose large size can stunt speed and service.
“This group combines agency teams that collaborate well and bring together ‘A Game’ capabilities, talent and services for the brands,” said Tina Young, president of Marketwave. “Clients can tap the full resources of the collective, while dialing up or back any part of the mix to align with strategies, budgets and market timing.”
This summer, Wheelhouse booked its first client, the Texas Department of State Health Services, for a mix of PR, advertising and marketing work. The collaborative is currently speaking with prospects in healthcare, government, food/restaurant and other industry categories.
“This collaborative partnership gives us – as a group of focused individual agencies – a combined, competitive edge in an increasingly M&A-heavy market, all while providing our clients with the best resources and services,” said Drew Holmgreen, Vice President, Account Service Director of Belmont Icehouse, and new business lead for Wheelhouse. “We’re four agencies that mesh extremely well in terms of our cultures and values, and we’re excited to be able to work together to achieve big things for our clients.”