The Value of Cultivating Company Culture and Why You Need It

Conscious Company Media - Top Conscious Business Leaders
Posted by on September 5, 2018

Culture is at the heart of a company’s identity. It’s built, fostered and cultivated throughout all areas of a business—from the office space to the employees who live out that culture each day. Recently, our company culture was recognized and celebrated: Conscious Company Magazine named our founder and CEO, Tina Young, to its list of…

Communicating Effectively with Introverts and Extroverts

Posted by on August 21, 2018

As communicators, we all know that different target audiences require different messaging and communication styles. Just as important? Communicating effectively with members of our own company, whether they’re introverts, extroverts or somewhere in between. The best analogy I’ve read regarding the main difference between the two comes from this article. In it, the author makes…

Marketing Refresh Lessons: Back to School

Take Marketing Back to School
Posted by on August 14, 2018

It’s that time of year again, when we’re hit with back-to-school marketing everywhere we turn. The stores stock an endless supply of notebooks and folders, discounted clothing flies off the shelves and TV commercials feature the latest sales on backpacks and tennis shoes. What does back to school mean for businesses? It signals a season…

Inbound Marketing: 3 Steps You Don’t Want to Miss

Posted by on August 7, 2018

Times have changed! Traditional marketing is slowly dying, and inbound marketing is taking over. Why? Because buyer behavior is changing and the buyer is more empowered than ever (thank you, technology!). With that change must come a change in our marketing behavior. However, companies (and marketers) often follow their desire for immediate results. In the…

Instagram Stories: What are they? And, how can marketers leverage them?

Instagram Stories Marketing
Posted by on July 31, 2018

You really can’t be in the marketing and communications field and not subscribe to the mantra of continuous learning. Whether you’re listening to podcasts, watching webinars, attending industry luncheons or scanning newsletters every day, you have to do something to keep your knowledge up-to-par – and keep up with an ever-evolving industry. At Marketwave, we…

Crisis Management: What’s Changed in the Digital Age

Posted by on July 24, 2018

In a digital age where stories—beneficial or detrimental—are shared online, reaching millions in a matter of seconds, it’s crucial to have a crisis management plan. No one, not even a company executive, is above a mishap. The crisis Papa John’s is currently trying to resolve after their founder, John Schnatter, made a controversial remark is just one…

Happy World Emoji Day! Do’s and Don’ts of Emoji Marketing

Happy World Emoji Day
Posted by on July 17, 2018

If you like to illustrate your tweets, texts or emails with emojis, then rejoice: July 17, 2018, marks the fifth annual World Emoji Day. Whether you love them or hate them, emojis are everywhere—in fact, there are currently 6 billion of them floating around the world. They’re even being recognized as Britain’s fastest growing language.…

4 Social Media Design Techniques to Help Your Brand Stand Out

Posted by on July 9, 2018

In the age of social media, as users are presented with an increasing amount of content, it’s important to stay on top of the game. One place to start? With effective social media design, which supports brand recognition and connects a target audience with products and services. It can feel overwhelming to start planning the…

PR Lessons From Our Founding Fathers

Posted by on July 2, 2018

This week marks 242 years since the U.S. declared its independence, and it turns out, time doesn’t erase the lessons we can learn from our Founding Fathers. While Benjamin Franklin, John Adams, Thomas Jefferson and the rest of the gang were busy leading a revolution, they were also setting solid examples that could be applied…

4 Tips to Help Sync Sales and Marketing

Sync Marketing & Sales
Posted by on May 7, 2018

I’m always shocked as I talk to clients and prospects that their sales and marketing teams aren’t talking regularly, and many aren’t even headed toward the same goals. While there is some natural tension between the two areas, considering the pace of business and the competitive noise both teams have to cut through, smart leaders know you…