A Letter From Our CEO: Lessons I’ve Learned Leading My Team Through Lockdown

Posted by on April 24, 2020

Dear stakeholders and friends of Marketwave: It seems that re-entry and recovery is on everyone’s minds this week. What’s the plan? What’s the timing? What are the details? How can we do it safely? All of this is still taking shape. But in all of the hypotheticals and game plans, I’d like to suggest we…

A Letter From Our CEO: Effective Communication is Essential

Posted by on April 7, 2020

Dear Marketwave Stakeholders, As we wind down (and I think many of us may be doing a “wine” down shortly) this third week of either sheltering in place or drastically limiting our physical distance from everyone, we’re all working together through a myriad of emotions. The spectrum of stories – from heartbreaking to uplifting, devastating…

The Value of Cultivating Company Culture and Why You Need It

Conscious Company Media - Top Conscious Business Leaders
Posted by on September 5, 2018

Culture is at the heart of a company’s identity. It’s built, fostered and cultivated throughout all areas of a business—from the office space to the employees who live out that culture each day. Recently, our company culture was recognized and celebrated: Conscious Company Magazine named our founder and CEO, Tina Young, to its list of…

Communicating Effectively with Introverts and Extroverts

Posted by on August 21, 2018

As communicators, we all know that different target audiences require different messaging and communication styles. Just as important? Communicating effectively with members of our own company, whether they’re introverts, extroverts or somewhere in between. The best analogy I’ve read regarding the main difference between the two comes from this article. In it, the author makes…

Marketing Refresh Lessons: Back to School

Take Marketing Back to School
Posted by on August 14, 2018

It’s that time of year again, when we’re hit with back-to-school marketing everywhere we turn. The stores stock an endless supply of notebooks and folders, discounted clothing flies off the shelves and TV commercials feature the latest sales on backpacks and tennis shoes. What does back to school mean for businesses? It signals a season…

Inbound Marketing: 3 Steps You Don’t Want to Miss

Posted by on August 7, 2018

Times have changed! Traditional marketing is slowly dying, and inbound marketing is taking over. Why? Because buyer behavior is changing and the buyer is more empowered than ever (thank you, technology!). With that change must come a change in our marketing behavior. However, companies (and marketers) often follow their desire for immediate results. In the…

Instagram Stories: What are they? And, how can marketers leverage them?

Instagram Stories Marketing
Posted by on July 31, 2018

You really can’t be in the marketing and communications field and not subscribe to the mantra of continuous learning. Whether you’re listening to podcasts, watching webinars, attending industry luncheons or scanning newsletters every day, you have to do something to keep your knowledge up-to-par – and keep up with an ever-evolving industry. At Marketwave, we…

Crisis Management: What’s Changed in the Digital Age

Posted by on July 24, 2018

In a digital age where stories—beneficial or detrimental—are shared online, reaching millions in a matter of seconds, it’s crucial to have a crisis management plan. No one, not even a company executive, is above a mishap. The crisis Papa John’s is currently trying to resolve after their founder, John Schnatter, made a controversial remark is just one…

Happy World Emoji Day! Do’s and Don’ts of Emoji Marketing

Happy World Emoji Day
Posted by on July 17, 2018

If you like to illustrate your tweets, texts or emails with emojis, then rejoice: July 17, 2018, marks the fifth annual World Emoji Day. Whether you love them or hate them, emojis are everywhere—in fact, there are currently 6 billion of them floating around the world. They’re even being recognized as Britain’s fastest growing language.…