Happy World Emoji Day! Do’s and Don’ts of Emoji Marketing

Posted by on July 17, 2018

If you like to illustrate your tweets, texts or emails with emojis, then rejoice: July 17, 2018, marks the fifth annual World Emoji Day. Whether you love them or hate them, emojis are everywhere—in fact, there are currently 6 billion of them floating around the world. They’re even being recognized as Britain’s fastest growing language.…

PR Lessons From Our Founding Fathers

Posted by on July 2, 2018

This week marks 242 years since the U.S. declared its independence, and it turns out, time doesn’t erase the lessons we can learn from our Founding Fathers. While Benjamin Franklin, John Adams, Thomas Jefferson and the rest of the gang were busy leading a revolution, they were also setting solid examples that could be applied…

4 Social Media Design Techniques to Help Your Brand Stand Out

Posted by on July 9, 2018

In the age of social media, as users are presented with an increasing amount of content, it’s important to stay on top of the game. One place to start? With effective social media design, which supports brand recognition and connects a target audience with products and services. It can feel overwhelming to start planning the…

4 Tips to Help Sync Sales and Marketing

Posted by on May 7, 2018

I’m always shocked as I talk to clients and prospects that their sales and marketing teams aren’t talking regularly, and many aren’t even headed toward the same goals. While there is some natural tension between the two areas, considering the pace of business and the competitive noise both teams have to cut through, smart leaders know you…

How Inside-Out Branding Can Help You Rise in the Era of Fake News

Posted by on September 26, 2017

Reporting without facts. Click bait headlines. Failed PR stunts. The instantaneous and diverse ways to access information in this digital age are overwhelming and a lot of it can be downright fake. Consumers have wised up to this abundance of unreliable messages and now have a more cynical view of what advertisers push their way.…

Get to Know the New Marketwave Art Director: Q&A with Kailey

Posted by on July 19, 2017

We’re excited to announce that Kailey Junkman has joined our team as an Art Director. With a knack for visual problem solving and excellent graphic design skills, she can create stunning executions whether they are one-offs or the full campaign. We’re excited to welcome her to our team and share more about her background in…

Crisis Lesson: The Not So Environmentally Friendly Volkswagen

Posted by on July 11, 2017

No organization is immune to crises. Despite taking preventative steps, an issue could pop up. Here’s the thing: Some matters will always be out of our control, and that’s why it’s important to focus on the things you can control—like the damage control steps you take following a crisis and how you communicate those efforts.…

Recent Marketwave Highlights: Awards and Announcements

Posted by on July 6, 2017

The second quarter of 2017 was a busy one for Marketwave! Outside of our day to day, we have a few exciting announcements to share. AWARDS 23rd Annual Communicator Awards – We received a gold 2017 Communicator Award of Excellence for our work on Baylor Scott & White Transplant Institute’s Annual Report in the category of…

5 Myths About Conscious Leadership From Tina Young

Posted by on June 28, 2017

Learn about five myths that surround conscious leadership with our CEO, Tina Young’s article just published in the national Conscious Company magazine. Tina is Chair-Elect of the Dallas Chapter of Conscious Capitalism and passionate about servant leadership and its power to engage teams and drive performance. To read the full article, go to: 5 Myths…