Reporting without facts. Click bait headlines. Failed PR stunts. The instantaneous and diverse ways to access information in this digital age are overwhelming and a lot of it can be downright fake. Consumers have wised up to this abundance of unreliable messages and now have a more cynical view of what advertisers push their way.…
Get to Know the New Marketwave Art Director: Q&A with Kailey
We’re excited to announce that Kailey Junkman has joined our team as an Art Director. With a knack for visual problem solving and excellent graphic design skills, she can create stunning executions whether they are one-offs or the full campaign. We’re excited to welcome her to our team and share more about her background in…
Crisis Lesson: The Not So Environmentally Friendly Volkswagen
No organization is immune to crises. Despite taking preventative steps, an issue could pop up. Here’s the thing: Some matters will always be out of our control, and that’s why it’s important to focus on the things you can control—like the damage control steps you take following a crisis and how you communicate those efforts.…
Recent Marketwave Highlights: Awards and Announcements
The second quarter of 2017 was a busy one for Marketwave! Outside of our day to day, we have a few exciting announcements to share. AWARDS 23rd Annual Communicator Awards – We received a gold 2017 Communicator Award of Excellence for our work on Baylor Scott & White Transplant Institute’s Annual Report in the category of…
Business Lessons Gleaned from the Texas Rangers
Each year, I anxiously await the beginning of April since it brings with it the start of baseball season. My PTO for Opening Day is submitted months in advance, and I have an app on my phone that counts down to when the gates at Globe Life Park will open again. As a devoted Texas…
5 Myths About Conscious Leadership From Tina Young
Learn about five myths that surround conscious leadership with our CEO, Tina Young’s article just published in the national Conscious Company magazine. Tina is Chair-Elect of the Dallas Chapter of Conscious Capitalism and passionate about servant leadership and its power to engage teams and drive performance. To read the full article, go to: 5 Myths…
Culture: All work and no play? No way!
Employees First – Belief in the value of our employees, the strengths each of us bring to the team, and mutual respect. This is one of six core values that Marketwave lives by and we have a fantastic team that follows this mantra each workday. And since everyone on our team works so hard, we…
Brand Truth Serum: What CEOs Need to Hear (but nobody will tell them)
At Marketwave we like to say that your brand is what people say about you when you are not in the room. You can tell me what your brand is, but I get a better sense of what your brand truly is by asking the market. We’ve identified some common areas where brands often fall…
How to Write Winning Headlines – and Subject Lines, Too
You see a headline on a news page: Facebook Admits Fault Over Children Ad Sales Tactics. You continue to scroll and on another page of the same site you see the following headline: Facebook Handed Over Data on ‘Insecure’ and ‘Overwhelmed’ Teenagers to Advertisers. If you didn’t click on the first headline, perhaps you were more…
Three Reasons You Could be Driving Away Top Candidates
It’s no secret you only get one chance to make a first impression during the hiring process, but when competition for top talent is high, many employers forget that door swings both ways. While smart job candidates understand that their resume, appearance, digital footprint and interview performance will impact their job-hunting success, some companies overlook the…