I’m always shocked as I talk to clients and prospects that their sales and marketing teams aren’t talking regularly, and many aren’t even headed toward the same goals. While there is some natural tension between the two areas, considering the pace of business and the competitive noise both teams have to cut through, smart leaders know you…
Reporting without facts. Click bait headlines. Failed PR stunts. The instantaneous and diverse ways to access information in this digital age are overwhelming and a lot of it can be downright fake. Consumers have wised up to this abundance of unreliable messages and now have a more cynical view of what advertisers push their way.…
We’re excited to announce that Kailey Junkman has joined our team as an Art Director. With a knack for visual problem solving and excellent graphic design skills, she can create stunning executions whether they are one-offs or the full campaign. We’re excited to welcome her to our team and share more about her background in…
No organization is immune to crises. Despite taking preventative steps, an issue could pop up. Here’s the thing: Some matters will always be out of our control, and that’s why it’s important to focus on the things you can control—like the damage control steps you take following a crisis and how you communicate those efforts.…
The second quarter of 2017 was a busy one for Marketwave! Outside of our day to day, we have a few exciting announcements to share. AWARDS 23rd Annual Communicator Awards – We received a gold 2017 Communicator Award of Excellence for our work on Baylor Scott & White Transplant Institute’s Annual Report in the category of…
Each year, I anxiously await the beginning of April since it brings with it the start of baseball season. My PTO for Opening Day is submitted months in advance, and I have an app on my phone that counts down to when the gates at Globe Life Park will open again. As a devoted Texas…
Learn about five myths that surround conscious leadership with our CEO, Tina Young’s article just published in the national Conscious Company magazine. Tina is Chair-Elect of the Dallas Chapter of Conscious Capitalism and passionate about servant leadership and its power to engage teams and drive performance. To read the full article, go to: 5 Myths…
Employees First – Belief in the value of our employees, the strengths each of us bring to the team, and mutual respect. This is one of six core values that Marketwave lives by and we have a fantastic team that follows this mantra each workday. And since everyone on our team works so hard, we…
At Marketwave we like to say that your brand is what people say about you when you are not in the room. You can tell me what your brand is, but I get a better sense of what your brand truly is by asking the market. We’ve identified some common areas where brands often fall…
You see a headline on a news page: Facebook Admits Fault Over Children Ad Sales Tactics. You continue to scroll and on another page of the same site you see the following headline: Facebook Handed Over Data on ‘Insecure’ and ‘Overwhelmed’ Teenagers to Advertisers. If you didn’t click on the first headline, perhaps you were more…