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Tag Archives: BIC for Her

Marketwave’s Most Awkward: Best (or worst) branding fails

Posted by on May 10, 2013

No one loves awkward moments more than the Marketwave team. Luckily, top brands have provided us with great fail fodder over the past 12 months. Here’s a list of our favorites: BIC for Her: A beloved local columnist, Ellen DeGeneres and sarcastic Amazon reviewers agree that this was one ugly mistake by a typically vanilla…