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Tag Archives: case study

Crisis Lesson: The Not So Environmentally Friendly Volkswagen

Posted by on July 11, 2017

No organization is immune to crises. Despite taking preventative steps, an issue could pop up. Here’s the thing: Some matters will always be out of our control, and that’s why it’s important to focus on the things you can control—like the damage control steps you take following a crisis and how you communicate those efforts.…

A MarketWave case study: Energy Savers, an exciting and educational partnership

Posted by on December 5, 2012

MarketWave has enjoyed a fast-and-furious six months supporting the fantastic partnership between Scholastic and Oncor. Together, we launched Energy Savers, an educational program that teaches Texas children in second, third and fourth grade how to reduce their energy use. The program follows TEKS standards and can be combined with history, math, science and language arts…

A MarketWave case study: Design Duel, a creative campaign with a challenge

Posted by on August 30, 2012

Do you dream of redecorating a room in your home, but don’t know where to start? Consider Dallas Habitat for Humanity’s Design Duel, a competition that challenges two local designers to redesign the living and dining areas for two Dallas homeowners. Where’s the challenge? The designers are given only three weeks and a budget of…