Tag Archives: coca cola

Your company means what in Chinese?

Posted by on September 25, 2012

What does naming a child and a company have in common? A lot if you pick the wrong name… I recently read Nigel Hollis’ “What’s in a 品牌? How to Name a Company in a Global Economy.” Hollis made several good points those of us in marketing should consider. But first, make sure you read…